ARCHIVE / THE LONG VIEW
Ideas have
a history.
70 entries from the work. Original dates and perspectives, preserved as part of an ongoing inquiry.
From the archive
A Modular, Autonomous Transport and Logistics System for Cross-Modal Optimization (NUMUV)
By 2050, global transportation demand is expected to increase two- to three-fold. This includes the movement of both people and freight, driven by population growth, urbanization, e-commerce, and rising standards of living. Current systems…
From the archive
Modular, Autonomous Transport and Logistics System for Cross-Modal Optimization
CONCEPT PAPER Robb Bush | Chief Architect & Designer Design-Science | https://design-science.co 1. OBJECTIVE: Breakthrough Capability The NUMUV system proposes a paradigm shift in transportation: the truly autonomous movement of people and…
From the archive
Protecting Narrative IP in the Age of Generative AI
The Emerging Problem: Your clients’ IP is facing a threat it wasn’t designed to withstand. You’re being asked to defend original work in a world where “original” is now blurry. What’s At Risk? The Strategic Shift: IP as Canon…
From the archive
Securing Narrative IP Integrity in the Generative Era
The Emerging Landscape: Your IP catalog is under pressure from both sides: You are entering a phase of content growth where protecting words is not enough. The Hidden Risk Layer The Strategic Advantage: Canon as Structured Infrastructure…
From the archive
From Canon to Content: Defining a New Narrative Infrastructure for Scalable IP
Executive Summary We are entering a new era in storytelling—an era where intellectual property (IP) is no longer a static artifact, but a dynamic system. For decades, creators and producers have relied on a traditional pipeline: a novel…
From the archive
INDUSTRY 5 – Launched!
A primary mission of Design-Science is to Design & Commercialize New Products. So this is kind of a big deal. The first “product/company” launched by Design-Science! Since the early ideas of 2021 as a ‘management simulation game’, to the…
From the archive
INDUSTRY 5.0 Demo v0.3
You’ve already seen (i5 Demo v0.2) how i5 harmonizes the roles of Human Users, multiple AI Agents, and the INDUSTRY-5.0 platform. Now, we’ll explore how WidgetCo, a global manufacturer, leverages i5 to orchestrate its supply chain…
From the archive
NŪMŪV Project Summary
NŪMŪV is a design-experiment exploring the truly autonomous movement of people AND cargo. the NUMUV Objective or ‘Job to be Done‘ By the year 2050, HOW can the world move 3x the volume of people and cargo, and do so… NUMUV Design…
From the archive
i5 / example game-plan
Two teams within a company will compete in a turn-based simulation to optimize the demand-supply network over a multi-year period. Your company’s i5 Admin may act as a ‘Facilitator’ for innovation and experimentation activities by…
From the archive
i5 / what can you use it for now?
The exciting near-term potential of INDUSTRY 5.0 is a game-like experience for teams to experiment and innovate. Imagine a platform where your teams can simulate real-world scenarios in a safe and controlled environment. While the…
From the archive
i5 / demo v0.2 / introduction
Since 2021, I’ve had a bold, audacious vision to re-imagine, and re-invent how ‘supply chain’ is done – to meet the anticipated capabilities, needs, and demands of 2050. With nearly three decades of experience designing supply chain…
From the archive
INDUSTRY 5.0 Demo v0.2
Here is a ‘packaged’ version of the INDUSTRY 5.0 v0.2 Demo in July 2024. Imagine a dynamic, game-like environment for planning, managing, executing, and visualizing demand, supply, and movement. Today, we’ll see multiple entities in a…
From the archive
Infor Nexus Issue Management
A solution for collaborative issue management, enabling organizations to identify, analyze, evaluate, act on, and monitor issues collaboratively. Primary Role: VP Product Management Secondary Role(s): Product Strategy Business Driver(s):…
From the archive
Infor Nexus “Big Picture” Visualization
A visualization tool for global supply chain performance, providing fast answers about supply chain performance measures, execution accuracy, and business impact. Primary Role: VP Product Management Secondary Role(s): Designer,…
From the archive
Infor Nexus Control Center
A supply chain control tower providing real-time visualization of the end-to-end supply chain, with predictive insights, intelligent decision-support, and collaborative execution – to improve supply chain velocity, agility, and…
From the archive
Infor Nexus AI Supply Chain Concept
An AI-driven supply chain concept reflecting a game-like view of the supply chain, providing predictive and prescriptive course-corrections based on urgency and importance. Primary Role: VP Product Management Secondary Role(s): Designer,…
From the archive
Infor NEXUS Search
Search for any type of business object and its related objects. Search by key references and other methods such as partners, places, and products. Visualize Physical & Financial Flow, Geographic / Map, and Time-Oriented views. Ex: View an…
From the archive
INDUSTRY 5
INDUSTRY 5.0 is a ‘serious game’ that enables you to envision business models, supply chains and logistics of the future – based on anticipated capabilities, where autonomous robotics are manufacturing & moving people & cargo – even in…
From the archive
NŪMŪV
NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply & demand, in time & space via the INDUSTRY 5.0 game. Primary Role: Founder…
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custom ai-first solutions ✨
‘AI-First’ means using new AI capabilities as the starting point for a solution, not as an add-on. 🅘 Multi-Modal Content Generation 🅘 Seller / Buyer Negotiation Assistants 🅘 CustomGPTs / Assistants
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ez apps for business
🆉 EZ PIM / PDM 🆉 EZ CRM 🆉 EZ Deal-Desk
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software product design
For Large-Enterprise, Consulting, and ISVs, Design•Science can help renovate a product line, generate new concepts based on core capabilities, or provide new ways of visualizing your world. Examples: See Portfolio 🅳 New-Product Design…
From the archive
Revenue Technologies Pricing Workbench
Primary Role: Freelance Designer Secondary Role(s): Designer, Visualization Designer Business Driver(s): Low Product Perception, Low Demo Effectiveness Results & Benefits: Acquisition , Improved Market Perception Time Range: 2006-2006…
From the archive
IFF Perfumers Workbench
IFF, International Flavors & Fragrances (NJ) Primary Role: Freelance Designer Secondary Role(s): Business Driver(s): Results & Benefits: Time Range: 2005-2005 Class: Product
From the archive
Prodika Material Sourcing Visualization
As part of a larger application ad deliver project Robb design specialized Data Visualization of large / complex data sets. In this case the subject is Raw Material sourcing relationship to different suppliers and locations While the…
From the archive
Ambient Informatics
Robb Bush founded Ambient Informatics in 2002 to design & develop new solutions to leverage real-time, real-world information from distributed sensor networks to improve the accuracy and reliability of decision-support software – and…
From the archive
Patents
Supply Chain Logistics Visualization UI (US 6486899) – Sole Inventor: Robb Bush Supply Chain Planning Visualization UI (US 6947905) Supply Chain Visualization UI (US 6577304) Primary Role: Inventor Secondary Role(s): Product Strategy,…
From the archive
IN2ACTION
Robb Bush was the founder and CEO of “IN2ACTION” – a new venture backed by i2 Technologies. IN2ACTION provided world-class Interactive Design and Implementation services for online B2B eMarketplace solutions. In addition the company…
From the archive
i2 Tradematrix B2B Marketplaces
i2 TradeMatrix Defined B2B Marketplaces in the Dot-Com / eBusiness era – Real-time visibility, measurement and analytics – Multi-party collaboration for continuous improvement – Shared, multi-party performance metrics and KPIs Business…
From the archive
i2 Technologies Real Time Theater
i2 Technologies Real Time Theater (1998) was a :30 minute Story-Telling Demo that forever changed how the best Software Demos are created. Primary Role: Vice President & General Manager Secondary Role(s): Producer Business Driver(s):…
From the archive
i2 Supply Chain Control Tower
Robb Bush designed and produced the first demonstrable “Supply Chain Control Tower” in 1997, featuring a 3D Supply Chain Visualization with 3D Navigation and Time-Series Animation and playback – to provide enhanced visibility to potential…
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robb bush / portfolio
NŪMŪV NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply & demand, in time & space via the INDUSTRY 5.0 game. Primary Role:…
From the archive
Infor Nexus Global Visualization
Primary Role: VP Product Management Secondary Role(s): Designer Business Driver(s): Low Product Perception Results & Benefits: Improved Customer Enthusiasm Time Range: 2016-2016 Class: Product
From the archive
One Network Control Tower
Map/Time, Dashboards Primary Role: VP Product Management Secondary Role(s): Designer Business Driver(s): Results & Benefits: Time Range: 2015-2015 Class: Product
From the archive
One Network 3D WMS / Dock / Yard
ONE Network 3D WMS Game Development NAVIGATION – GETTING AROUND – Between Levels – Between Sites – Assets – Within Charts OBJECTS (3D Models) – All are Data-Driven to change shape (dimensions), color, or location (time & space) – Sites /…
From the archive
SAP PLM – Contextual Analytics
Robb was the product “owner” for SAP’s first “embedded analytics” solution that presented contextual analytics related to the business object (eg Project, Order, Customer, Item, etc). This capability shipped with SAP Business Suite 5. With…
From the archive
SAP IOT – Product-Centric-View (PCV)
The 1992 a Harvard Business Review article entitled “Staple Yourself to an Order” helped to illustrate the customer-centric impact of all processes from the time an order is placed, to fulfillment of the order. Every touch point of the…
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about Robb Bush
Robb Bush is an experienced designer of enterprise software and supply chain solutions, with a track record of over three decades in steering product innovation and strategic growth across complex industries. Robb’s expertise lies in…
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privacy policy
Introduction Welcome to Design-Science.co. This privacy policy explains how we collect, use, share, and protect personal information when you visit or use our website. Information We Collect We may collect personal information that you…
From the archive
AI-Powered Events • Live and Beyond
Engage audiences to leverage collective expertise, connect content, and provide fast answers Ideas associated with individuals or groups can be referenced and built upon, and may reveal opportunities for collaboration, etc. Have a question…
From the archive
AI and Interdisciplinary R&D
In my previous article, “AI: a paradigm shift for software?”, where I explored how science historian / philosopher Thomas Kuhn might assess whether or not the current trends in AI could lead to a paradigm-shift, the topic of…
From the archive
AI: a paradigm-shift for software?
In his landmark book “The Structure of Scientific Revolutions”, Thomas S. Kuhn introduced the concept of the paradigm-shift, which is a fundamental change in the way that we view and approach a particular problem or field. For there to be…
From the archive
RFI / P Responder
Upload a spreadsheet, or series of questions, and get an accurate & comprehensive response – in minutes, not months.
From the archive
devices
modular device system for multiple configurations to suit temporary needs
From the archive
personal pod
a integrated personal transporter that follows and helps – not a super-scary robot
From the archive
get in and go. anywhere.
people pod for multi-modal autonomous transporters
From the archive
autonomous transfer hub
pod-transfer station for autonomous transporters
From the archive
the future is closer than it appears
In the fall of 2020, I embarked on a journey to revolutionize the concept of supply chain management – and all that ‘SCM’ has come to embrace or imply. However, realizing the rapid evolution of technology, I was determined NOT to be…
From the archive
NŪMŪV: What is it, and who cares?
The primary design-hypothesis of the NUMUV concept: De-coupling the cabin from the conveyance enables a whole new mobility system – both physically, and digitally. Depending on the point of view and area of expertise, various people will…
From the archive
Multi-Modal Content Generation System
Go from structured Text → to sequential Image / Animation / Video + Audio / Music / Narration assets …all labeled and classified, and continuously contextualized – and typically used to do final authoring, or as an input to other next…
From the archive
CPQ / Pricing and Policy App
Create Sales Quotes based on Strategy & Policies. Field interacts by inputting text, or by talking – NOT filling out tiny boxes and dropdown in a CRM. Want Metrics? No problem. Context? Thats where it gets really good.
From the archive
Personal GPTs
Based on the content you provide, your Personal GPT will answer questions in YOUR style and may represent yourself as a AI-Agent to whomever you choose. Examples: YOUR Professional Background, YOUR Writings, YOUR Essays, YOUR Books, etc…
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concept illustrations
July 20, 2022 midjourney ai is useful for generating unique images of places and things that do not exist. While the generated images below are not precise, they DO provide a fairly accurate representation of the ‘vision’ for our INDUSTRY…
From the archive
Citroën Autonomous Mobility Vision
Citroën has unveiled a new urban mobility concept that sees lines of autonomous, electric and interchangeable pods winding through cities of the future. The Citroën Autonomous Mobility Vision is primarily a flat, wheeled portion called the…
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retrospective
For over 25 years, the founder of Design-Science – Robb Bush, has proven to be a visionary innovator in the strategy, design, development and launch of new enterprise software products for global industry-leaders.
From the archive
stand in the future…
stand in the future to solve today’s problems Steve Justice, Skunk Works – Lockheed-Martin This quote really resonates with me. After 25 years at the leading-edge of Enterprise & Supply-Chain technology with trailblazing and iconic…
From the archive
what is this?
GPT 4o does not really know, but does provide a useful ‘description’ / translation! A historical illustration showing a mechanism for transferring a stagecoach or similar vehicle onto a railway wagon. The text at the bottom is German and…
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projects
Projects are… NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply & demand, in time & space via the INDUSTRY 5.0 game. helmets and…
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our work
When you hire Design•Science, you benefit from decades of experience and expertise to design and deliver innovative solutions for your company. projects ai-powered apps internal projects (original work) enterprise applications
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NŪMŪV
NŪMŪV (i.e. ‘new move’) is an experimental multi-modal mobility & logistics system. The NUMUV system simulates the autonomous / robotic transport of people and cargo in relation to dynamic supply & demand – within realistic real-world…
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welcome
DESIGN•SCIENCE specializes in complex systems, software, and devices that envision and enable significant improvements to how the world works. what we do: anticipate the future NEW: Canon Engine, by Design-Science Core Principle:…
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products
we specialize in the design of systems, devices and software to envision and enable significant improvement to how the world works. INDUSTRY 5.0 the Supply-Chain Simulation Game, from the future!
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INDUSTRY 5.0
the supply chain simulator from the future INDUSTRY 5.0 is starting as a ‘serious game’ that enables players and teams to compete […]
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about
Design-Science is an advanced services firm specializing in systems design, strategic innovation, and technology integration. They work with clients across industries to solve complex business challenges by applying a structured,…
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contact
The former contact form. Use the current Contact page to start a conversation.
From the archive
that time I did a TED-talk pitch contest (and won)
I recorded these videos in February 2012 as part of a pitch contest for TEDx Austin 2012 held at the (brand new) Circuit of the Americas. I won, and got a free pass to the event. Nothing else ever came of it. The Future of Mobility 1. Own…
From the archive
Web 2.0 and the Emperor’s New Clothes?
Can someone explain why/how the various “Web 2.0” thingamajigs actually HELP business productivity? I think they are neat-o, of course. I like things like Facebook and LinkedIn. Sometimes. But I can’t say they make me more productive or…
From the archive
Review: GOING 2004
Sep 10-12 2004 – Boulder, CO LISTEN to “Podcast” (AI Generated – Sept 2024) My Perspective – Where am I coming from? Why do I care? I am a designer, inventor, and entrepreneur. I thrive on learning about new technologies, systems, and…
From the archive
Doors of Perception 7 : FLOW
NOTE: This is a re-post from 2002. The blog platform, and my content are long gone from the internet – and many of the original links are non-functional. Trying to stitch it back together. So much for digital permanence. Pfft. To what…
From the archive
High-Velocity Commerce – SXSW 1999
Here is a ‘podcast’ about my SXSW presentation in 1999. Of course it’s ai-generated, and welcome to what’s next! SXSW has a history going back almost 40 years, catalogued on its website. However, it’s just select snippets from what MUST be…