DESIGN•SCIENCE specializes in complex systems, software, and devices that envision and enable significant improvements to how the world works.
what we do: anticipate the future
NEW: Canon Engine, by Design-Science
Core Principle: Creator-First
Whether you’re an author, screenwriter, or brand strategist—if you bring the idea, you retain the crown. You own your story.
We help you build the system that protects it—and can scale it.
SXSW: a blast-from-the-past! (1999)
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High-Velocity Commerce – SXSW 1999
Here is a ‘podcast’ about my SXSW presentation in 1999. Of course it’s ai-generated, and welcome to what’s next! SXSW has a history going back almost 40 years, catalogued on its website. However, it’s just select snippets from what MUST be a truly INCREDIBLE historic archive! Should SXSW “AI-ify” all that content someday? 🤔 TRANSCRIPT… Read more: High-Velocity Commerce – SXSW 1999
recent work
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Based on the content you provide, your Personal GPT will answer questions in YOUR style and may represent yourself as a AI-Agent to whomever you choose. Examples: YOUR Professional Background, YOUR Writings, YOUR… Read more: Personal GPTs
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Create Sales Quotes based on Strategy & Policies. Field interacts by inputting text, or by talking – NOT filling out tiny boxes and dropdown in a CRM. Want Metrics? No problem. Context? Thats… Read more: CPQ / Pricing and Policy App
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Multi-Modal Content Generation System
Go from structured Text → to sequential Image / Animation / Video + Audio / Music / Narration assets …all labeled and classified, and continuously contextualized – and typically used to do final… Read more: Multi-Modal Content Generation System
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Upload a spreadsheet, or series of questions, and get an accurate & comprehensive response – in minutes, not months.
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AI-Powered Events • Live and Beyond
Engage audiences to leverage collective expertise, connect content, and provide fast answers Ideas associated with individuals or groups can be referenced and built upon, and may reveal opportunities for collaboration, etc. Have a… Read more: AI-Powered Events • Live and Beyond
past work
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NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply &… Read more: NŪMŪV
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INDUSTRY 5.0 is a ‘serious game’ that enables you to envision business models, supply chains and logistics of the future – based on anticipated… Read more: INDUSTRY 5
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Search for any type of business object and its related objects. Search by key references and other methods such as partners, places, and products.… Read more: Infor NEXUS Search
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Infor Nexus AI Supply Chain Concept
An AI-driven supply chain concept reflecting a game-like view of the supply chain, providing predictive and prescriptive course-corrections based on urgency and importance.… Read more: Infor Nexus AI Supply Chain Concept
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A supply chain control tower providing real-time visualization of the end-to-end supply chain, with predictive insights, intelligent decision-support, and collaborative execution – to… Read more: Infor Nexus Control Center
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Infor Nexus “Big Picture” Visualization
A visualization tool for global supply chain performance, providing fast answers about supply chain performance measures, execution accuracy, and business impact. Primary Role:… Read more: Infor Nexus “Big Picture” Visualization
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A solution for collaborative issue management, enabling organizations to identify, analyze, evaluate, act on, and monitor issues collaboratively. Primary Role: VP Product Management… Read more: Infor Nexus Issue Management
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Robb Bush was the founder and CEO of “IN2ACTION” – a new venture backed by i2 Technologies. IN2ACTION provided world-class Interactive Design and… Read more: IN2ACTION
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Robb Bush designed and produced the first demonstrable “Supply Chain Control Tower” in 1997, featuring a 3D Supply Chain Visualization with 3D Navigation… Read more: i2 Supply Chain Control Tower
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i2 Technologies Real Time Theater
i2 Technologies Real Time Theater (1998) was a :30 minute Story-Telling Demo that forever changed how the best Software Demos are created. Primary… Read more: i2 Technologies Real Time Theater
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i2 Tradematrix B2B Marketplaces
i2 TradeMatrix Defined B2B Marketplaces in the Dot-Com / eBusiness era – Real-time visibility, measurement and analytics – Multi-party collaboration for continuous improvement… Read more: i2 Tradematrix B2B Marketplaces
i5 news
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Modular, Autonomous Transport and Logistics System for Cross-Modal Optimization
by Robb Bush
2025-08-23
CONCEPT PAPER Robb Bush | Chief Architect & Designer Design-Science | https://design-science.co 1. OBJECTIVE: Breakthrough Capability The NUMUV system proposes a paradigm shift in transportation: the truly autonomous movement of people and cargo – transparently, efficiently, comfortably, predictably, and safely. Unlike incremental advances in “driverless cars”… Read more: Modular, Autonomous Transport and Logistics System for Cross-Modal Optimization
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by Robb Bush
2025-05-14
A primary mission of Design-Science is to Design & Commercialize New Products. So this is kind of a big deal. The first “product/company” launched by Design-Science! Since the early ideas of 2021 as a ‘management simulation game’, to… Read more: INDUSTRY 5 – Launched!
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by Robb Bush
2024-11-25
You’ve already seen (i5 Demo v0.2) how i5 harmonizes the roles of Human Users, multiple AI Agents, and the INDUSTRY-5.0 platform. Now, we’ll explore how WidgetCo, a global manufacturer, leverages i5 to orchestrate its supply chain operations. Start:… Read more: INDUSTRY 5.0 Demo v0.3
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by Robb Bush
2024-08-05
Two teams within a company will compete in a turn-based simulation to optimize the demand-supply network over a multi-year period. Your company’s i5 Admin may act as a ‘Facilitator’ for innovation and experimentation activities by constructing various scenarios… Read more: i5 / example game-plan
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i5 / what can you use it for now?
by Robb Bush
2024-07-24
The exciting near-term potential of INDUSTRY 5.0 is a game-like experience for teams to experiment and innovate. Imagine a platform where your teams can simulate real-world scenarios in a safe and controlled environment. While the long-long term goal… Read more: i5 / what can you use it for now?
NŪMŪV news
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Modular, Autonomous Transport and Logistics System for Cross-Modal Optimization
by Robb Bush
2025-08-23
CONCEPT PAPER Robb Bush | Chief Architect & Designer Design-Science | https://design-science.co 1. OBJECTIVE: Breakthrough Capability The NUMUV system proposes a paradigm shift in transportation: the truly autonomous movement of people and cargo – transparently, efficiently, comfortably, predictably, and safely. Unlike incremental advances in “driverless cars”… Read more: Modular, Autonomous Transport and Logistics System for Cross-Modal Optimization
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A Modular, Autonomous Transport and Logistics System for Cross-Modal Optimization (NUMUV)
by Robb Bush
2025-08-23
By 2050, global transportation demand is expected to increase two- to three-fold. This includes the movement of both people and freight, driven by population growth, urbanization, e-commerce, and rising standards of living. Current systems – road, rail, sea, air… Read more: A Modular, Autonomous Transport and Logistics System for Cross-Modal Optimization (NUMUV)
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by Robb Bush
2024-08-08
NŪMŪV is a design-experiment exploring the truly autonomous movement of people AND cargo. the NUMUV Objective or ‘Job to be Done‘ By the year 2050, HOW can the world move 3x the volume… Read more: NŪMŪV Project Summary