i2 TradeMatrix Defined B2B Marketplaces in the Dot-Com / eBusiness era
– Real-time visibility, measurement and analytics
– Multi-party collaboration for continuous improvement
– Shared, multi-party performance metrics and KPIs
Business Impact
– Defined the B2B Market
– Significant Growth Driver
– Customer Enthusiasm
– Competitive Boost
– Portfolio Rationalization
Primary Role: Vice President & General Manager
Secondary Role(s):
Business Driver(s): Capture Market Opportunity
Results & Benefits: Enhanced Portfolio Alignment, Improved Market Perception, Improved Customer Enthusiasm
Time Range: 1999-2002
Class: Product