Tag / autonomous

by Robb Bush

NŪMŪV Project Summary

say 'New-Move'!

NŪMŪV is a design-experiment exploring the truly autonomous movement of people AND cargo.

  • The PURPOSE of NUMUV is a comprehensive, anticipatory ‘re-imagining’ of cross-modal transport that could help challenge current assumptions, and prove-out qualitatively and quantitatively what an ideal future could be.
  • The INTENT of NUMUV is a system that could radically improve how the world moves.

the NUMUV Objective or ‘Job to be Done1see Job to be Done theory‘

By the year 2050, HOW can the world move 3x the volume of people and cargo, and do so…

  • transparently?
  • efficiently?
  • comfortably?
  • predictably?
  • safely?

NUMUV Design Hypothesis:

  1. An Autonomous robotic vehicle / transport system is fundamentally different than a ‘Driverless Car’
    • Just like a modern car is fundamentally different than a ‘horseless carriage’
  2. Decoupling the ‘cabin’ from the ‘conveyance’ enables a completely new system.
    • The cabin for people does not need to be the same as the conveyance platform / chassis
    • It can be much lighter and stronger, and most importantly – infinitely customizable.
  3. Make Transfers ‘Transparent’
    • Transfers between modes are the main ‘value leak’ – waste in time & cost
  4. Orient on the discrete Person / Product being moved
    • to inform the system, not multiple intermediaries
  5. Remove all complication unrelated to core function
    • It’s very easy to add-complexity
  6. Should be an ‘open’ design – to enable clear-focused innovation opportunities for existing Companies and Infrastructure (faster, at less cost)
    • Transport designers can focus on unique new form-factors within the system (removes ‘congestion’), vs unique standalone vehicles (adds ‘congestion’)

Running a NUMUV Simulation to determine VALUE (Cost:Benefit)

To make NUMUV come alive, so we can understand the differences in volume, time, and cost – versus today, our lNDUSTRY 5.0 supply-chain & logistics solution leverages the NUMUV concept in a realistic way, modeling the movement of people & cargo within real-world physical-economic constraints of Cost, Capacity and Time – and of course, the laws of Physics.

by Robb Bush

i5 / demo v0.2 / introduction

Since 2021, I’ve had a bold, audacious vision to re-imagine, and re-invent how ‘supply chain’ is done – to meet the anticipated capabilities, needs, and demands of 2050.

With nearly three decades of experience designing supply chain solutions based on the technology and business constructs of the 20th century, I believe there is a better way forward.

Can we achieve the promises of Industry 4.0 with mid-20th century approaches? In my opinion, no way.

So, we designed a completely new system and method from the ground up. This new approach is faster, easier, inherently resilient, and still delivers on the business goals and objectives you expect – but with incredible efficiency for a prosperous and sustainable future.

Sooner the better, right?

Our approach is to leapfrog the Industry 4.0 hype and start from scratch. To reach that goal, we have to start somewhere, and that ‘somewhere’ is crucial.

Complexity is good; complication is not. So, we discarded the layers of accumulated complications first.

Unfortunately, in the meantime, companies will continue throwing time and money at doing the same things the same way, hoping for better results. Will adding AI on top of these old systems actually improve anything? If past ‘bolt-on’ approaches are any indication, it may ‘check a box’, but the long-term answer is likely no.

We want to go further, faster. This can only be accelerated by companies that want to be part of this vision to achieve real results sooner.

We would love to hear your ideas and vision for the future and explore how we can get there together, faster.

In the meantime, check out the new i5 Demo!

– Robb

by Robb Bush

NŪMŪV

NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply & demand, in time & space via the INDUSTRY 5.0 game.

Primary Role: Founder
Secondary Role(s): Product Designer

Business Driver(s): Define Market , Capture Market Opportunity
Results & Benefits: Open-Source Project

Time Range: 2021-2025

Class: Initiative

NUMUV Transfer Animation by Design-Science.co
by Robb Bush

NŪMŪV: What is it, and who cares?

The primary design-hypothesis of the NUMUV concept:

De-coupling the cabin from the conveyance enables a whole new mobility system – both physically, and digitally.

Depending on the point of view and area of expertise, various people will see different aspects of the NUMUV system that are interrelated:

A Transportation Designer may see:

  • a modularized vehicle system with a wide variety of interoperable ‘transporters’ and ‘cabins’
  • leverage existing infrastructure and transport modes in a new way

A Logistics Professional may see:

  • ‘Containerization’ which has proven to “make the word smaller, and the economy bigger”

A Supply-Chain Professional may see:

  • A digital-thread system that “follows the Person / Product” and not the purchase or delivery order

A Software Engineer may see:

  • Internet of Things and Autonomous Robotics

A Hardware Engineer may see:

  • Robotics and Microcontrollers

An Industrial Automation Engineer may see:

  • Meh