Tag / generative ai

by Robb Bush

Protecting Narrative IP in the Age of Generative AI

The Emerging Problem:

Your clients’ IP is facing a threat it wasn’t designed to withstand.

  • AI tools can replicate tone, style, and structure in seconds
  • Narrative logic is being mimicked without lifting a single line
  • Courts are unclear. Registries lag. Audiences can’t tell what’s real

You’re being asked to defend original work in a world where “original” is now blurry.

What’s At Risk?

  • Unlicensed derivatives that are “close enough” to confuse consumers
  • Tone and character drift from licensed adaptations or generative spinoffs
  • Proof of authorship in disputes where AI creates plausible content from prompt noise
  • Dilution of client equity, as their voice becomes just another template

The Strategic Shift: IP as Canon Infrastructure

Canon Engine offers a new kind of defensible layer for creative IP:

A World Kernel—a structured, formalized expression of:

  • Systemic narrative logic
  • Symbolic tone and role architecture
  • Fictional rules, rituals, and artifacts
  • Story constraints that define what can and cannot happen

Think of it as source code for storytelling—versioned, protectable, and scalable.

Legal Advantages

  • A first-use timestamped logic structure to differentiate client-created worlds
  • A structured metadata layer that supports authorship claims
  • A provable narrative framework to distinguish between derivative and original
  • A modular licensing system to manage expansion, co-creation, and third-party use

Why It Matters Now

  • Copyright law may not evolve fast enough—but infrastructure can
  • Creative IP that survives AI disruption will have one thing in common: Canon clarity

Let’s Arm the Creators

Your clients are not just writers. They’re worldbuilders.

Canon Engine helps you protect what they’ve built—not just the words, but the logic that makes their world theirs.

Make Sure Your Clients Are Using Canon Engine by Design-Science. NOW.

Because in the AI era:

  • “Inspired by” becomes indistinguishable from “infringement.”
  • “A great story” isn’t enough—you need a governable world.
  • And the cost of not locking down your narrative logic?Permanent loss of control.

Canon Engine isn’t just protection. It’s narrative infrastructure.

If your clients are building worlds, make sure they’re building ones they can defend.

Want to see how Canon becomes the most defensible IP layer of the next decade?

Click here to explore how Canon Engine supports your legal strategies.

by Robb Bush

i5 / demo v0.2 / introduction

Since 2021, I’ve had a bold, audacious vision to re-imagine, and re-invent how ‘supply chain’ is done – to meet the anticipated capabilities, needs, and demands of 2050.

With nearly three decades of experience designing supply chain solutions based on the technology and business constructs of the 20th century, I believe there is a better way forward.

Can we achieve the promises of Industry 4.0 with mid-20th century approaches? In my opinion, no way.

So, we designed a completely new system and method from the ground up. This new approach is faster, easier, inherently resilient, and still delivers on the business goals and objectives you expect – but with incredible efficiency for a prosperous and sustainable future.

Sooner the better, right?

Our approach is to leapfrog the Industry 4.0 hype and start from scratch. To reach that goal, we have to start somewhere, and that ‘somewhere’ is crucial.

Complexity is good; complication is not. So, we discarded the layers of accumulated complications first.

Unfortunately, in the meantime, companies will continue throwing time and money at doing the same things the same way, hoping for better results. Will adding AI on top of these old systems actually improve anything? If past ‘bolt-on’ approaches are any indication, it may ‘check a box’, but the long-term answer is likely no.

We want to go further, faster. This can only be accelerated by companies that want to be part of this vision to achieve real results sooner.

We would love to hear your ideas and vision for the future and explore how we can get there together, faster.

In the meantime, check out the new i5 Demo!

– Robb