i5 / demo v0.2 / introduction

Since 2021, I’ve had a bold, audacious vision to re-imagine, and re-invent how ‘supply chain’ is done – to meet the anticipated capabilities, needs, and demands of 2050.

With nearly three decades of experience designing supply chain solutions based on the technology and business constructs of the 20th century, I believe there is a better way forward.

Can we achieve the promises of Industry 4.0 with mid-20th century approaches? In my opinion, no way.

So, we designed a completely new system and method from the ground up. This new approach is faster, easier, inherently resilient, and still delivers on the business goals and objectives you expect – but with incredible efficiency for a prosperous and sustainable future.

Sooner the better, right?

Our approach is to leapfrog the Industry 4.0 hype and start from scratch. To reach that goal, we have to start somewhere, and that ‘somewhere’ is crucial.

Complexity is good; complication is not. So, we discarded the layers of accumulated complications first.

Unfortunately, in the meantime, companies will continue throwing time and money at doing the same things the same way, hoping for better results. Will adding AI on top of these old systems actually improve anything? If past ‘bolt-on’ approaches are any indication, it may ‘check a box’, but the long-term answer is likely no.

We want to go further, faster. This can only be accelerated by companies that want to be part of this vision to achieve real results sooner.

We would love to hear your ideas and vision for the future and explore how we can get there together, faster.

In the meantime, check out the new i5 Demo!

– Robb

INDUSTRY 5.0 Demo v0.2

Here is a ‘packaged’ version of the INDUSTRY 5.0 v0.2 Demo in July 2024.

i5 Demo v0.2 July 2024

Imagine a dynamic, game-like environment for planning, managing, executing, and visualizing demand, supply, and movement.

Today, we’ll see multiple entities in a demand : supply network, interacting in real-time, represented by ai agents for sales, purchasing, and booking.

The agents listen to i5 Supply : Demand Graph updates, negotiate based on their company policies, and aim to match new demand with available supply, and autonomous transport capacity1see NŪMŪV.

Once all conditions are met, the Purchasing-Agent commits to the purchase and generates a Smart-Agreement in i5, securing each multi-party transaction.

The buyer controls the transaction. Each company has visibility into respective aspects of smart-agreements.

As new agreements are made, i5 continuously updates projected inventory forecasts, viewable anytime and utilized for planning future demand-supply scenarios.


NŪMŪV

NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply & demand, in time & space via the INDUSTRY 5.0 game.

Primary Role: Founder
Secondary Role(s): Product Designer

Business Driver(s): Define Market , Capture Market Opportunity
Results & Benefits: Open-Source Project

Time Range: 2021-2025

Class: Initiative

INDUSTRY 5

INDUSTRY 5.0 is a ‘serious game’ that enables you to envision business models, supply chains and logistics of the future – based on anticipated capabilities, where autonomous robotics are manufacturing & moving people & cargo – even in space!

Primary Role: Founder
Secondary Role(s): Product Designer, Product Strategy

Business Driver(s): Define Market , Capture Market Opportunity
Results & Benefits: Huge Invesment Opportunity

Time Range: 2021-2025

Class: Product

Infor NEXUS Search

Search for any type of business object and its related objects. Search by key references and other methods such as partners, places, and products. Visualize Physical & Financial Flow, Geographic / Map, and Time-Oriented views. Ex: View an Order + all related transactions past present, and future.

Primary Role: VP Product Management
Secondary Role(s): Product Strategy, Designer

Business Driver(s): Existing Search Unusable, Fragmented Search Methods
Results & Benefits: Improved Customer Enthusiasm, Improved Market Perception, Enhanced Portfolio Alignment, Reduced Tech Debt

Time Range: 2020-2020

Class: Product

Infor Nexus AI Supply Chain Concept

An AI-driven supply chain concept reflecting a game-like view of the supply chain, providing predictive and prescriptive course-corrections based on urgency and importance.

Primary Role: VP Product Management
Secondary Role(s): Designer, Visualization Designer, Data Scientist

Business Driver(s): Capture Market Opportunity, Low Product Perception
Results & Benefits: Improved Customer Enthusiasm, Improved Market Perception

Time Range: 2017-2017

Class: Product

Infor Nexus Control Center

A supply chain control tower providing real-time visualization of the end-to-end supply chain, with predictive insights, intelligent decision-support, and collaborative execution – to improve supply chain velocity, agility, and responsiveness.

Primary Role: VP Product Management
Secondary Role(s): Designer, Visualization Designer, Data Scientist

Business Driver(s): Excess Product Complication, Low Product Perception, Low Demo Effectiveness
Results & Benefits: Improved Customer Enthusiasm, Improved Competitive Position, Enhanced Portfolio Alignment, Expanded Pipeline Growth, Improved Team Efficiency

Time Range: 2017-2020

Class: Product

Infor Nexus “Big Picture” Visualization

A visualization tool for global supply chain performance, providing fast answers about supply chain performance measures, execution accuracy, and business impact.

Primary Role: VP Product Management
Secondary Role(s): Designer, Visualization Designer, Data Scientist

Business Driver(s): Increased Customer Fatigue, Excess Product Complication, High Demo Effort
Results & Benefits: Improved Customer Enthusiasm, Improved Market Perception, Improved Competitive Position

Time Range: 2017-2017

Class: Product

Infor Nexus Issue Management

A solution for collaborative issue management, enabling organizations to identify, analyze, evaluate, act on, and monitor issues collaboratively.

Primary Role: VP Product Management
Secondary Role(s): Product Strategy

Business Driver(s): Capture Market Opportunity, Increased Competitive Pressure
Results & Benefits: Improved Customer Enthusiasm, Enhanced Customer Retention, Improved Market Perception

Time Range: 2017-2020

Class: Product

i2 Supply Chain Control Tower

Robb Bush designed and produced the first demonstrable “Supply Chain Control Tower” in 1997, featuring a 3D Supply Chain Visualization with 3D Navigation and Time-Series Animation and playback – to provide enhanced visibility to potential Supply Chain problems identified by i2 Technologies’ “Problem Window” that surfaced issues with regard to Customer Service, Inventory, Capacity, and other rule-based ‘Alerts’. It was presented during i2’s keynote presentation at i2′ Technologies Planet 97 at the Biltmore in Arizona. The demonstration was developed using WebGL, ran on a DEC Alpha Workstation, and required a $24,000 graphics card.

Primary Role: Vice President & General Manager
Secondary Role(s): Visualization Designer

Business Driver(s):
Results & Benefits:

Time Range: 1997-1997

Class: Product