i5 / example game-plan

NOTE: this example lesson / game-plan was generated by INDUSTRY 5.0

Two teams within a company will compete in a turn-based simulation to optimize the demand-supply network over a multi-year period.

Your company’s i5 Admin may act as a ‘Facilitator’ for innovation and experimentation activities by constructing various scenarios with unexpected disruptions.

The game will be facilitated by an instructor who introduces variability and volatility events. The winning team will be the one that achieves the best comprehensive design and demonstrates superior anticipatory skills.

Game Setup

Team AFocused on efficiency and cost reduction.
Team BFocused on sustainability and resilience.
FacilitatorConfigures and introduces unexpected events (environmental, political, economic changes).
Game RoundsEach round represents a multi-month period, resulting in multiple rounds over a multi-year period.

Initial Setup

Baseline DataCurrent state of the supply chain network
(inventory levels, supplier contracts, logistics providers, market conditions).
Initial KPIs
(efficiency, sustainability, resilience metrics).
ObjectivesImprove overall supply chain performance. Anticipate and respond to unexpected events. Balance efficiency, sustainability, and resilience.

Round 1: Initial Assessment and Strategy

Team A:Analyze current inventory levels and supplier performance.
Identify cost-saving opportunities
– e.g., renegotiate supplier contracts, optimize logistics routes
Team B:Assess sustainability practices of suppliers and logistics providers.
Develop plans to improve resilience.
– e.g., diversify suppliers, invest in renewable energy sources
Facilitator:THEN, BEFORE NEXT ROUND – INTRODUCES AN UPCOMING ENVIRONMENTAL REGULATION CHANGE THAT WILL TAKE EFFECT IN 12 MONTHS.

Round 2: Implementing Initial Strategies

Team A:Renegotiate contracts with key suppliers to secure lower prices.
Implement a new inventory management system to reduce holding costs.
Team B:Begin transitioning to suppliers with better sustainability practices.
Invest in renewable energy projects for key facilities.
Facilitator:ANNOUNCES AN UNEXPECTED SURGE IN DEMAND DUE TO A NEW MARKET TREND. TEAMS MUST ADJUST THEIR STRATEGIES ACCORDINGLY.

Round 3: Responding to Demand Surge

Team A:Increase production capacity to meet the surge in demand.
Expedite shipping schedules with logistics providers.
Team B:Scale up production sustainably, ensuring minimal environmental impact.
Strengthen partnerships with logistics providers to ensure timely delivery.
Facilitator:INTRODUCES A GEOPOLITICAL EVENT THAT DISRUPTS SUPPLY CHAINS IN A KEY REGION.

Round 4: Managing Geopolitical Disruption

Team A:Identify alternative suppliers to mitigate the impact of the disruption. •Increase safety stock levels to buffer against supply chain uncertainties.
Team B:Evaluate the resilience of current suppliers and logistics routes. •Implement contingency plans for supply chain continuity.
Facilitator:ANNOUNCES AN ECONOMIC DOWNTURN THAT AFFECTS CONSUMER SPENDING.

Round 5: Adapting to Economic Downturn

Team A:Adjust production schedules to align with reduced demand.
Implement cost-cutting policies across the supply chain.
Team B:Focus on maintaining sustainability initiatives while managing costs.
Explore new markets to offset the decline in consumer spending.

Evaluation and Scoring

Winner Announcement:The facilitator announces the winning team, highlighting their strategies and how they effectively anticipated and managed unexpected events.
Debrief:Teams discuss their approaches, what worked well, and areas for improvement.
The facilitator provides feedback and insights into how the game mirrored real-world supply chain challenges and opportunities.

Conclusion

Metrics:Efficiency: Cost savings, inventory turnover, order fulfillment cycle time.
Sustainability: Carbon footprint, energy consumption, waste reduction.
Resilience: Supplier risk score, logistics risk score, ability to recover from disruptions.
Final Scores:Each team’s performance is assessed based on the metrics, and points are awarded accordingly. The team with the highest overall score wins, demonstrating the best comprehensive design and anticipatory skills.

By following this step-by-step approach, INDUSTRY 5.0 by Design-Science provides a dynamic and engaging way for participants to develop and apply advanced supply chain management strategies, leveraging both predictive analytics and real-time decision-making.

Infor Nexus Control Center

A supply chain control tower providing real-time visualization of the end-to-end supply chain, with predictive insights, intelligent decision-support, and collaborative execution – to improve supply chain velocity, agility, and responsiveness.

Primary Role: VP Product Management
Secondary Role(s): Designer, Visualization Designer, Data Scientist

Business Driver(s): Excess Product Complication, Low Product Perception, Low Demo Effectiveness
Results & Benefits: Improved Customer Enthusiasm, Improved Competitive Position, Enhanced Portfolio Alignment, Expanded Pipeline Growth, Improved Team Efficiency

Time Range: 2017-2020

Class: Product

INDUSTRY 5.0

INDUSTRY 5.0 is a ‘serious game’ that enables you to envision business models, supply chains and logistics of the future – based on anticipated capabilities, where autonomous robotics are manufacturing & moving people & cargo – even in space!

Primary Role: Founder
Secondary Role(s): Product Designer, Product Strategy

Business Driver(s): Define Market , Capture Market Opportunity
Results & Benefits: Huge Invesment Opportunity

Time Range: 2021-2025

Class: Product

NŪMŪV

NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply & demand, in time & space via the INDUSTRY 5.0 game.

Primary Role: Founder
Secondary Role(s): Product Designer

Business Driver(s): Define Market , Capture Market Opportunity
Results & Benefits: Open-Source Project

Time Range: 2021-2025

Class: Initiative

Ambient Informatics

Robb Bush founded Ambient Informatics in 2002 to design & develop new solutions to leverage real-time, real-world information from distributed sensor networks to improve the accuracy and reliability of decision-support software – and ultimately close the loop with dynamic dashboards for better human visibility, understanding, and responsiveness.

Primary Role: Founder
Secondary Role(s): CEO, Product Designer, Product Strategy

Business Driver(s): Capture Market Opportunity
Results & Benefits: Failure

Time Range: 2002-2003

Class: Company

i2 Tradematrix B2B Marketplaces

i2 TradeMatrix Defined B2B Marketplaces in the Dot-Com / eBusiness era
– Real-time visibility, measurement and analytics
– Multi-party collaboration for continuous improvement
– Shared, multi-party performance metrics and KPIs
Business Impact
– Defined the B2B Market
– Significant Growth Driver
– Customer Enthusiasm
– Competitive Boost
– Portfolio Rationalization

Primary Role: Vice President & General Manager
Secondary Role(s):

Business Driver(s): Capture Market Opportunity
Results & Benefits: Enhanced Portfolio Alignment, Improved Market Perception, Improved Customer Enthusiasm

Time Range: 1999-2002

Class: Product

SAP IOT – Product-Centric-View (PCV)

The 1992 a Harvard Business Review article entitled “Staple Yourself to an Order” helped to illustrate the customer-centric impact of all processes from the time an order is placed, to fulfillment of the order. Every touch point of the order management process – touches the customer to some degree.
So, what does it mean when every touch point also has an impact on the near and/or long-term performance and profitability of your products and services? the following examples are intended to illustrate various “product-centric” activities that affect a product or service’s overall lifecycle cost, profitability, and ultimately – market success.
This presentation explores the benefits of incorporating transformational “product-centric” applications of cross-functional information and services into everyday activities across diverse business functions and roles – and not just in the context of a single application or module.

Primary Role: Sr. Director – Solution Management
Secondary Role(s):

Business Driver(s): Capture Market Opportunity
Results & Benefits: Improved Market Perception

Time Range: 2006-2008

Class: Project