i5 / demo v0.2 / introduction

Since 2021, I’ve had a bold, audacious vision to re-imagine, and re-invent how ‘supply chain’ is done – to meet the anticipated capabilities, needs, and demands of 2050.

With nearly three decades of experience designing supply chain solutions based on the technology and business constructs of the 20th century, I believe there is a better way forward.

Can we achieve the promises of Industry 4.0 with mid-20th century approaches? In my opinion, no way.

So, we designed a completely new system and method from the ground up. This new approach is faster, easier, inherently resilient, and still delivers on the business goals and objectives you expect – but with incredible efficiency for a prosperous and sustainable future.

Sooner the better, right?

Our approach is to leapfrog the Industry 4.0 hype and start from scratch. To reach that goal, we have to start somewhere, and that ‘somewhere’ is crucial.

Complexity is good; complication is not. So, we discarded the layers of accumulated complications first.

Unfortunately, in the meantime, companies will continue throwing time and money at doing the same things the same way, hoping for better results. Will adding AI on top of these old systems actually improve anything? If past ‘bolt-on’ approaches are any indication, it may ‘check a box’, but the long-term answer is likely no.

We want to go further, faster. This can only be accelerated by companies that want to be part of this vision to achieve real results sooner.

We would love to hear your ideas and vision for the future and explore how we can get there together, faster.

In the meantime, check out the new i5 Demo!

– Robb

Infor NEXUS Search

Search for any type of business object and its related objects. Search by key references and other methods such as partners, places, and products. Visualize Physical & Financial Flow, Geographic / Map, and Time-Oriented views. Ex: View an Order + all related transactions past present, and future.

Primary Role: VP Product Management
Secondary Role(s): Product Strategy, Designer

Business Driver(s): Existing Search Unusable, Fragmented Search Methods
Results & Benefits: Improved Customer Enthusiasm, Improved Market Perception, Enhanced Portfolio Alignment, Reduced Tech Debt

Time Range: 2020-2020

Class: Product

Infor Nexus AI Supply Chain Concept

An AI-driven supply chain concept reflecting a game-like view of the supply chain, providing predictive and prescriptive course-corrections based on urgency and importance.

Primary Role: VP Product Management
Secondary Role(s): Designer, Visualization Designer, Data Scientist

Business Driver(s): Capture Market Opportunity, Low Product Perception
Results & Benefits: Improved Customer Enthusiasm, Improved Market Perception

Time Range: 2017-2017

Class: Product

Infor Nexus Control Center

A supply chain control tower providing real-time visualization of the end-to-end supply chain, with predictive insights, intelligent decision-support, and collaborative execution – to improve supply chain velocity, agility, and responsiveness.

Primary Role: VP Product Management
Secondary Role(s): Designer, Visualization Designer, Data Scientist

Business Driver(s): Excess Product Complication, Low Product Perception, Low Demo Effectiveness
Results & Benefits: Improved Customer Enthusiasm, Improved Competitive Position, Enhanced Portfolio Alignment, Expanded Pipeline Growth, Improved Team Efficiency

Time Range: 2017-2020

Class: Product

Infor Nexus “Big Picture” Visualization

A visualization tool for global supply chain performance, providing fast answers about supply chain performance measures, execution accuracy, and business impact.

Primary Role: VP Product Management
Secondary Role(s): Designer, Visualization Designer, Data Scientist

Business Driver(s): Increased Customer Fatigue, Excess Product Complication, High Demo Effort
Results & Benefits: Improved Customer Enthusiasm, Improved Market Perception, Improved Competitive Position

Time Range: 2017-2017

Class: Product

Infor Nexus Issue Management

A solution for collaborative issue management, enabling organizations to identify, analyze, evaluate, act on, and monitor issues collaboratively.

Primary Role: VP Product Management
Secondary Role(s): Product Strategy

Business Driver(s): Capture Market Opportunity, Increased Competitive Pressure
Results & Benefits: Improved Customer Enthusiasm, Enhanced Customer Retention, Improved Market Perception

Time Range: 2017-2020

Class: Product

IN2ACTION

Robb Bush was the founder and CEO of “IN2ACTION” – a new venture backed by i2 Technologies.
IN2ACTION provided world-class Interactive Design and Implementation services for online B2B eMarketplace solutions.
In addition the company developed Enterprise Portal software that provided a unified and role-based user experience of multiple applications and data sources.

Primary Role: VP & GM
Secondary Role(s):

Business Driver(s): Capture Market Opportunity
Results & Benefits:

Time Range: 1999-2001

Class: Company

i2 Supply Chain Control Tower

Robb Bush designed and produced the first demonstrable “Supply Chain Control Tower” in 1997, featuring a 3D Supply Chain Visualization with 3D Navigation and Time-Series Animation and playback – to provide enhanced visibility to potential Supply Chain problems identified by i2 Technologies’ “Problem Window” that surfaced issues with regard to Customer Service, Inventory, Capacity, and other rule-based ‘Alerts’. It was presented during i2’s keynote presentation at i2′ Technologies Planet 97 at the Biltmore in Arizona. The demonstration was developed using WebGL, ran on a DEC Alpha Workstation, and required a $24,000 graphics card.

Primary Role: Vice President & General Manager
Secondary Role(s): Visualization Designer

Business Driver(s):
Results & Benefits:

Time Range: 1997-1997

Class: Product

i2 Tradematrix B2B Marketplaces

i2 TradeMatrix Defined B2B Marketplaces in the Dot-Com / eBusiness era
– Real-time visibility, measurement and analytics
– Multi-party collaboration for continuous improvement
– Shared, multi-party performance metrics and KPIs
Business Impact
– Defined the B2B Market
– Significant Growth Driver
– Customer Enthusiasm
– Competitive Boost
– Portfolio Rationalization

Primary Role: Vice President & General Manager
Secondary Role(s):

Business Driver(s): Capture Market Opportunity
Results & Benefits: Enhanced Portfolio Alignment, Improved Market Perception, Improved Customer Enthusiasm

Time Range: 1999-2002

Class: Product