i5 / demo v0.2 / introduction

Since 2021, I’ve had a bold, audacious vision to re-imagine, and re-invent how ‘supply chain’ is done – to meet the anticipated capabilities, needs, and demands of 2050.

With nearly three decades of experience designing supply chain solutions based on the technology and business constructs of the 20th century, I believe there is a better way forward.

Can we achieve the promises of Industry 4.0 with mid-20th century approaches? In my opinion, no way.

So, we designed a completely new system and method from the ground up. This new approach is faster, easier, inherently resilient, and still delivers on the business goals and objectives you expect – but with incredible efficiency for a prosperous and sustainable future.

Sooner the better, right?

Our approach is to leapfrog the Industry 4.0 hype and start from scratch. To reach that goal, we have to start somewhere, and that ‘somewhere’ is crucial.

Complexity is good; complication is not. So, we discarded the layers of accumulated complications first.

Unfortunately, in the meantime, companies will continue throwing time and money at doing the same things the same way, hoping for better results. Will adding AI on top of these old systems actually improve anything? If past ‘bolt-on’ approaches are any indication, it may ‘check a box’, but the long-term answer is likely no.

We want to go further, faster. This can only be accelerated by companies that want to be part of this vision to achieve real results sooner.

We would love to hear your ideas and vision for the future and explore how we can get there together, faster.

In the meantime, check out the new i5 Demo!

– Robb

Infor Nexus Control Center

A supply chain control tower providing real-time visualization of the end-to-end supply chain, with predictive insights, intelligent decision-support, and collaborative execution – to improve supply chain velocity, agility, and responsiveness.

Primary Role: VP Product Management
Secondary Role(s): Designer, Visualization Designer, Data Scientist

Business Driver(s): Excess Product Complication, Low Product Perception, Low Demo Effectiveness
Results & Benefits: Improved Customer Enthusiasm, Improved Competitive Position, Enhanced Portfolio Alignment, Expanded Pipeline Growth, Improved Team Efficiency

Time Range: 2017-2020

Class: Product

Infor Nexus “Big Picture” Visualization

A visualization tool for global supply chain performance, providing fast answers about supply chain performance measures, execution accuracy, and business impact.

Primary Role: VP Product Management
Secondary Role(s): Designer, Visualization Designer, Data Scientist

Business Driver(s): Increased Customer Fatigue, Excess Product Complication, High Demo Effort
Results & Benefits: Improved Customer Enthusiasm, Improved Market Perception, Improved Competitive Position

Time Range: 2017-2017

Class: Product

Infor Nexus AI Supply Chain Concept

An AI-driven supply chain concept reflecting a game-like view of the supply chain, providing predictive and prescriptive course-corrections based on urgency and importance.

Primary Role: VP Product Management
Secondary Role(s): Designer, Visualization Designer, Data Scientist

Business Driver(s): Capture Market Opportunity, Low Product Perception
Results & Benefits: Improved Customer Enthusiasm, Improved Market Perception

Time Range: 2017-2017

Class: Product

Infor NEXUS Search

Search for any type of business object and its related objects. Search by key references and other methods such as partners, places, and products. Visualize Physical & Financial Flow, Geographic / Map, and Time-Oriented views. Ex: View an Order + all related transactions past present, and future.

Primary Role: VP Product Management
Secondary Role(s): Product Strategy, Designer

Business Driver(s): Existing Search Unusable, Fragmented Search Methods
Results & Benefits: Improved Customer Enthusiasm, Improved Market Perception, Enhanced Portfolio Alignment, Reduced Tech Debt

Time Range: 2020-2020

Class: Product

INDUSTRY 5

INDUSTRY 5.0 is a ‘serious game’ that enables you to envision business models, supply chains and logistics of the future – based on anticipated capabilities, where autonomous robotics are manufacturing & moving people & cargo – even in space!

Primary Role: Founder
Secondary Role(s): Product Designer, Product Strategy

Business Driver(s): Define Market , Capture Market Opportunity
Results & Benefits: Huge Invesment Opportunity

Time Range: 2021-2025

Class: Product

Infor Nexus Issue Management

A solution for collaborative issue management, enabling organizations to identify, analyze, evaluate, act on, and monitor issues collaboratively.

Primary Role: VP Product Management
Secondary Role(s): Product Strategy

Business Driver(s): Capture Market Opportunity, Increased Competitive Pressure
Results & Benefits: Improved Customer Enthusiasm, Enhanced Customer Retention, Improved Market Perception

Time Range: 2017-2020

Class: Product

Prodika Material Sourcing Visualization

As part of a larger application ad deliver project Robb design specialized Data Visualization of large / complex data sets.
In this case the subject is Raw Material sourcing relationship to different suppliers and locations
While the design worked well for on-screen display, the customer enjoyed the wall sized poster printouts!

Primary Role: VP Marketing & Alliances
Secondary Role(s): Visualization Designer

Business Driver(s):
Results & Benefits:

Time Range: 2005-2005

Class: Product

Ambient Informatics

Robb Bush founded Ambient Informatics in 2002 to design & develop new solutions to leverage real-time, real-world information from distributed sensor networks to improve the accuracy and reliability of decision-support software – and ultimately close the loop with dynamic dashboards for better human visibility, understanding, and responsiveness.

Primary Role: Founder
Secondary Role(s): CEO, Product Designer, Product Strategy

Business Driver(s): Capture Market Opportunity
Results & Benefits: Failure

Time Range: 2002-2003

Class: Company