---
title: "INDUSTRY 5"
canonical_url: "https://design-science.co/work/industry-5/"
content_status: current
publisher: Design-Science
---

01 / COMPANY / ENTERPRISE SYSTEMS

# INDUSTRY 5

The orchestrated enterprise.

ORIGIN / DESIGN-SCIENCESTATE / COMPANY

FIG. 01 / RELATIONSHIPS, NOT OBJECTS+

### A shared operational world.

People, agents, and software coordinate around a shared situation. The system gives their actions a common context.

[↗](https://design-science.co/work/industry-5/)

### Many artifacts. One creative reality.

Characters, rules, and relationships form a coherent canon. New stories can emerge without losing the intent behind them.

[↗](https://design-science.co/work/canon-engine/)

### The journey belongs to the pod.

Separate the thing being moved from the vehicle moving it. Different transporters carry one modular unit across a coordinated journey.

[↗](https://design-science.co/work/numuv/)

## An operational world. Shared.

An enterprise is already a system of people, decisions, commitments, and things that happen over time. Its software rarely represents that whole world.

INDUSTRY 5 asks what enterprise coordination could look like if people, agents, applications, and automation worked from a shared understanding of the situation—and could coordinate what happens next.

The starting point is the operational world itself: the objects in it, the relationships between them, and the rules that make an action meaningful.

## From exploration to company

What began as a Design-Science exploration became an independent company. Robb Bush is its Founder / Chief Architect.

The company is one outcome of the work. Its underlying infrastructure is another.

## Infrastructure that others can use

[World Runtime](https://world-runtime.dev/) emerged through INDUSTRY 5 and is available as open-source infrastructure. It describes a shared operational world for people, agents, and software.

Anyone can build on it. They do not need a Design-Science engagement, studio equity, or an obligation to involve its creator.

> Good infrastructure should create possibilities beyond the people who made it.

[Visit INDUSTRY 5 ↗](https://industry-5.net/)

OPEN TO THE RIGHT QUESTION

## What should  
exist instead?

Perhaps you know a domain extraordinarily well. Perhaps an existing system has reached its limit.

Good places to start.

[Start a conversation ↗](https://design-science.co/contact/)