Questions, research, and observations from the work.https://design-science.co/https://design-science.co/2025/08/23/a-modular-autonomous-transport-and-logistics-system-for-cross-modal-optimization-numuv/https://design-science.co/2025/08/23/a-modular-autonomous-transport-and-logistics-system-for-cross-modal-optimization-numuv/By 2050, global transportation demand is expected to increase two- to three-fold. This includes the movement of both people and freight, driven by population growth, urbanization, e-commerce, and rising standards of living. Current systems…Sat, 23 Aug 2025 00:00:00 GMThttps://design-science.co/2025/08/23/modular-autonomous-transport-and-logistics-system-for-cross-modal-optimization/https://design-science.co/2025/08/23/modular-autonomous-transport-and-logistics-system-for-cross-modal-optimization/CONCEPT PAPER Robb Bush | Chief Architect & Designer Design-Science | https://design-science.co 1. OBJECTIVE: Breakthrough Capability The NUMUV system proposes a paradigm shift in transportation: the truly autonomous movement of people and…Sat, 23 Aug 2025 00:00:00 GMThttps://design-science.co/2025/06/09/protecting-narrative-ip-in-the-age-of-generative-ai/https://design-science.co/2025/06/09/protecting-narrative-ip-in-the-age-of-generative-ai/The Emerging Problem: Your clients’ IP is facing a threat it wasn’t designed to withstand. You’re being asked to defend original work in a world where “original” is now blurry. What’s At Risk? The Strategic Shift: IP as Canon…Mon, 09 Jun 2025 00:00:00 GMThttps://design-science.co/2025/06/09/securing-narrative-ip-integrity-in-the-generative-era/https://design-science.co/2025/06/09/securing-narrative-ip-integrity-in-the-generative-era/The Emerging Landscape: Your IP catalog is under pressure from both sides: You are entering a phase of content growth where protecting words is not enough. The Hidden Risk Layer The Strategic Advantage: Canon as Structured Infrastructure…Mon, 09 Jun 2025 00:00:00 GMThttps://design-science.co/2025/06/08/from-canon-to-content-defining-a-new-narrative-infrastructure-for-scalable-ip/https://design-science.co/2025/06/08/from-canon-to-content-defining-a-new-narrative-infrastructure-for-scalable-ip/Executive Summary We are entering a new era in storytelling—an era where intellectual property (IP) is no longer a static artifact, but a dynamic system. For decades, creators and producers have relied on a traditional pipeline: a novel…Sun, 08 Jun 2025 00:00:00 GMThttps://design-science.co/2025/05/14/industry-5-now-productized/https://design-science.co/2025/05/14/industry-5-now-productized/A primary mission of Design-Science is to Design & Commercialize New Products. So this is kind of a big deal. The first “product/company” launched by Design-Science! Since the early ideas of 2021 as a ‘management simulation game’, to the…Wed, 14 May 2025 00:00:00 GMThttps://design-science.co/2024/11/25/industry-5-0-demo-v0-3/https://design-science.co/2024/11/25/industry-5-0-demo-v0-3/You’ve already seen (i5 Demo v0.2) how i5 harmonizes the roles of Human Users, multiple AI Agents, and the INDUSTRY-5.0 platform. Now, we’ll explore how WidgetCo, a global manufacturer, leverages i5 to orchestrate its supply chain…Mon, 25 Nov 2024 00:00:00 GMThttps://design-science.co/2024/08/08/numuv-project-summary/https://design-science.co/2024/08/08/numuv-project-summary/NŪMŪV is a design-experiment exploring the truly autonomous movement of people AND cargo. the NUMUV Objective or ‘Job to be Done‘ By the year 2050, HOW can the world move 3x the volume of people and cargo, and do so… NUMUV Design…Thu, 08 Aug 2024 00:00:00 GMThttps://design-science.co/2024/08/05/i5-example-game-plan/https://design-science.co/2024/08/05/i5-example-game-plan/Two teams within a company will compete in a turn-based simulation to optimize the demand-supply network over a multi-year period. Your company’s i5 Admin may act as a ‘Facilitator’ for innovation and experimentation activities by…Mon, 05 Aug 2024 00:00:00 GMThttps://design-science.co/2024/07/24/i5-what-can-you-use-it-for-now/https://design-science.co/2024/07/24/i5-what-can-you-use-it-for-now/The exciting near-term potential of INDUSTRY 5.0 is a game-like experience for teams to experiment and innovate. Imagine a platform where your teams can simulate real-world scenarios in a safe and controlled environment. While the…Wed, 24 Jul 2024 00:00:00 GMThttps://design-science.co/2024/07/22/i5-demo-v0-2-introduction/https://design-science.co/2024/07/22/i5-demo-v0-2-introduction/Since 2021, I’ve had a bold, audacious vision to re-imagine, and re-invent how ‘supply chain’ is done – to meet the anticipated capabilities, needs, and demands of 2050. With nearly three decades of experience designing supply chain…Mon, 22 Jul 2024 00:00:00 GMThttps://design-science.co/2024/07/21/industry-5-0-demo-v0-2/https://design-science.co/2024/07/21/industry-5-0-demo-v0-2/Here is a ‘packaged’ version of the INDUSTRY 5.0 v0.2 Demo in July 2024. Imagine a dynamic, game-like environment for planning, managing, executing, and visualizing demand, supply, and movement. Today, we’ll see multiple entities in a…Sun, 21 Jul 2024 00:00:00 GMThttps://design-science.co/2024/06/17/infor-nexus-issue-management/https://design-science.co/2024/06/17/infor-nexus-issue-management/A solution for collaborative issue management, enabling organizations to identify, analyze, evaluate, act on, and monitor issues collaboratively. Primary Role: VP Product Management Secondary Role(s): Product Strategy Business Driver(s):…Mon, 17 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/17/infor-nexus-big-picture-visualization/https://design-science.co/2024/06/17/infor-nexus-big-picture-visualization/A visualization tool for global supply chain performance, providing fast answers about supply chain performance measures, execution accuracy, and business impact. Primary Role: VP Product Management Secondary Role(s): Designer,…Mon, 17 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/17/infor-nexus-control-center/https://design-science.co/2024/06/17/infor-nexus-control-center/A supply chain control tower providing real-time visualization of the end-to-end supply chain, with predictive insights, intelligent decision-support, and collaborative execution – to improve supply chain velocity, agility, and…Mon, 17 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/17/infor-nexus-ai-supply-chain-concept/https://design-science.co/2024/06/17/infor-nexus-ai-supply-chain-concept/An AI-driven supply chain concept reflecting a game-like view of the supply chain, providing predictive and prescriptive course-corrections based on urgency and importance. Primary Role: VP Product Management Secondary Role(s): Designer,…Mon, 17 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/17/infor-nexus-search/https://design-science.co/2024/06/17/infor-nexus-search/Search for any type of business object and its related objects. Search by key references and other methods such as partners, places, and products. Visualize Physical & Financial Flow, Geographic / Map, and Time-Oriented views. Ex: View an…Mon, 17 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/17/industry-5-0/https://design-science.co/2024/06/17/industry-5-0/INDUSTRY 5.0 is a ‘serious game’ that enables you to envision business models, supply chains and logistics of the future – based on anticipated capabilities, where autonomous robotics are manufacturing & moving people & cargo – even in…Mon, 17 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/17/numuv/https://design-science.co/2024/06/17/numuv/NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply & demand, in time & space via the INDUSTRY 5.0 game. Primary Role: Founder…Mon, 17 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/16/revenue-technologies-pricing-workbench/https://design-science.co/2024/06/16/revenue-technologies-pricing-workbench/Primary Role: Freelance Designer Secondary Role(s): Designer, Visualization Designer Business Driver(s): Low Product Perception, Low Demo Effectiveness Results & Benefits: Acquisition , Improved Market Perception Time Range: 2006-2006…Sun, 16 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/16/iff-perfumers-workbench/https://design-science.co/2024/06/16/iff-perfumers-workbench/IFF, International Flavors & Fragrances (NJ) Primary Role: Freelance Designer Secondary Role(s): Business Driver(s): Results & Benefits: Time Range: 2005-2005 Class: ProductSun, 16 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/16/prodika-material-sourcing-visualization/https://design-science.co/2024/06/16/prodika-material-sourcing-visualization/As part of a larger application ad deliver project Robb design specialized Data Visualization of large / complex data sets. In this case the subject is Raw Material sourcing relationship to different suppliers and locations While the…Sun, 16 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/16/ambient-informatics/https://design-science.co/2024/06/16/ambient-informatics/Robb Bush founded Ambient Informatics in 2002 to design & develop new solutions to leverage real-time, real-world information from distributed sensor networks to improve the accuracy and reliability of decision-support software – and…Sun, 16 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/16/patents/https://design-science.co/2024/06/16/patents/Supply Chain Logistics Visualization UI (US 6486899) – Sole Inventor: Robb Bush Supply Chain Planning Visualization UI (US 6947905) Supply Chain Visualization UI (US 6577304) Primary Role: Inventor Secondary Role(s): Product Strategy,…Sun, 16 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/16/in2action/https://design-science.co/2024/06/16/in2action/Robb Bush was the founder and CEO of “IN2ACTION” – a new venture backed by i2 Technologies. IN2ACTION provided world-class Interactive Design and Implementation services for online B2B eMarketplace solutions. In addition the company…Sun, 16 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/16/i2-tradematrix-b2b-marketplaces/https://design-science.co/2024/06/16/i2-tradematrix-b2b-marketplaces/i2 TradeMatrix Defined B2B Marketplaces in the Dot-Com / eBusiness era – Real-time visibility, measurement and analytics – Multi-party collaboration for continuous improvement – Shared, multi-party performance metrics and KPIs Business…Sun, 16 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/16/i2-technologies-real-time-theater/https://design-science.co/2024/06/16/i2-technologies-real-time-theater/i2 Technologies Real Time Theater (1998) was a :30 minute Story-Telling Demo that forever changed how the best Software Demos are created. Primary Role: Vice President & General Manager Secondary Role(s): Producer Business Driver(s):…Sun, 16 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/16/i2-supply-chain-control-tower/https://design-science.co/2024/06/16/i2-supply-chain-control-tower/Robb Bush designed and produced the first demonstrable “Supply Chain Control Tower” in 1997, featuring a 3D Supply Chain Visualization with 3D Navigation and Time-Series Animation and playback – to provide enhanced visibility to potential…Sun, 16 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/14/infor-nexus-global-visualization/https://design-science.co/2024/06/14/infor-nexus-global-visualization/Primary Role: VP Product Management Secondary Role(s): Designer Business Driver(s): Low Product Perception Results & Benefits: Improved Customer Enthusiasm Time Range: 2016-2016 Class: ProductFri, 14 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/14/one-network-control-tower/https://design-science.co/2024/06/14/one-network-control-tower/Map/Time, Dashboards Primary Role: VP Product Management Secondary Role(s): Designer Business Driver(s): Results & Benefits: Time Range: 2015-2015 Class: ProductFri, 14 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/14/one-network-3d-wms-dock-yard/https://design-science.co/2024/06/14/one-network-3d-wms-dock-yard/ONE Network 3D WMS Game Development NAVIGATION – GETTING AROUND – Between Levels – Between Sites – Assets – Within Charts OBJECTS (3D Models) – All are Data-Driven to change shape (dimensions), color, or location (time & space) – Sites /…Fri, 14 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/14/sap-plm-contextual-analytics/https://design-science.co/2024/06/14/sap-plm-contextual-analytics/Robb was the product “owner” for SAP’s first “embedded analytics” solution that presented contextual analytics related to the business object (eg Project, Order, Customer, Item, etc). This capability shipped with SAP Business Suite 5. With…Fri, 14 Jun 2024 00:00:00 GMThttps://design-science.co/2024/06/14/sap-iot-product-centric-view-pcv/https://design-science.co/2024/06/14/sap-iot-product-centric-view-pcv/The 1992 a Harvard Business Review article entitled “Staple Yourself to an Order” helped to illustrate the customer-centric impact of all processes from the time an order is placed, to fulfillment of the order. Every touch point of the…Fri, 14 Jun 2024 00:00:00 GMThttps://design-science.co/2023/09/15/ai-powered-events-live-and-beyond/https://design-science.co/2023/09/15/ai-powered-events-live-and-beyond/Engage audiences to leverage collective expertise, connect content, and provide fast answers Ideas associated with individuals or groups can be referenced and built upon, and may reveal opportunities for collaboration, etc. Have a question…Fri, 15 Sep 2023 00:00:00 GMThttps://design-science.co/2023/04/24/ai-and-interdisciplinary-rd/https://design-science.co/2023/04/24/ai-and-interdisciplinary-rd/In my previous article, “AI: a paradigm shift for software?”, where I explored how science historian / philosopher Thomas Kuhn might assess whether or not the current trends in AI could lead to a paradigm-shift, the topic of…Mon, 24 Apr 2023 00:00:00 GMThttps://design-science.co/2023/04/16/ai-a-paradigm-shift-for-software/https://design-science.co/2023/04/16/ai-a-paradigm-shift-for-software/In his landmark book “The Structure of Scientific Revolutions”, Thomas S. Kuhn introduced the concept of the paradigm-shift, which is a fundamental change in the way that we view and approach a particular problem or field. For there to be…Sun, 16 Apr 2023 00:00:00 GMThttps://design-science.co/2023/04/15/rfi-p-responder/https://design-science.co/2023/04/15/rfi-p-responder/Upload a spreadsheet, or series of questions, and get an accurate & comprehensive response – in minutes, not months.Sat, 15 Apr 2023 00:00:00 GMThttps://design-science.co/2023/04/02/devices/https://design-science.co/2023/04/02/devices/modular device system for multiple configurations to suit temporary needsSun, 02 Apr 2023 00:00:00 GMThttps://design-science.co/2023/04/02/personal-pod/https://design-science.co/2023/04/02/personal-pod/a integrated personal transporter that follows and helps – not a super-scary robotSun, 02 Apr 2023 00:00:00 GMThttps://design-science.co/2023/04/02/get-in-and-go-anywhere/https://design-science.co/2023/04/02/get-in-and-go-anywhere/people pod for multi-modal autonomous transportersSun, 02 Apr 2023 00:00:00 GMThttps://design-science.co/2023/04/02/autonomous-transfer-hub/https://design-science.co/2023/04/02/autonomous-transfer-hub/pod-transfer station for autonomous transportersSun, 02 Apr 2023 00:00:00 GMThttps://design-science.co/2023/03/22/the-future-is-closer-than-it-appears/https://design-science.co/2023/03/22/the-future-is-closer-than-it-appears/In the fall of 2020, I embarked on a journey to revolutionize the concept of supply chain management – and all that ‘SCM’ has come to embrace or imply. However, realizing the rapid evolution of technology, I was determined NOT to be…Wed, 22 Mar 2023 00:00:00 GMThttps://design-science.co/2023/03/20/numuv-what-is-it-and-who-cares/https://design-science.co/2023/03/20/numuv-what-is-it-and-who-cares/The primary design-hypothesis of the NUMUV concept: De-coupling the cabin from the conveyance enables a whole new mobility system – both physically, and digitally. Depending on the point of view and area of expertise, various people will…Mon, 20 Mar 2023 00:00:00 GMThttps://design-science.co/2023/03/15/multi-modal-content-generation-system/https://design-science.co/2023/03/15/multi-modal-content-generation-system/Go from structured Text → to sequential Image / Animation / Video + Audio / Music / Narration assets …all labeled and classified, and continuously contextualized – and typically used to do final authoring, or as an input to other next…Wed, 15 Mar 2023 00:00:00 GMThttps://design-science.co/2023/01/15/cpq-pricing-and-policy-app/https://design-science.co/2023/01/15/cpq-pricing-and-policy-app/Create Sales Quotes based on Strategy & Policies. Field interacts by inputting text, or by talking – NOT filling out tiny boxes and dropdown in a CRM. Want Metrics? No problem. Context? Thats where it gets really good.Sun, 15 Jan 2023 00:00:00 GMThttps://design-science.co/2022/11/15/personal-gpts/https://design-science.co/2022/11/15/personal-gpts/Based on the content you provide, your Personal GPT will answer questions in YOUR style and may represent yourself as a AI-Agent to whomever you choose. Examples: YOUR Professional Background, YOUR Writings, YOUR Essays, YOUR Books, etc…Tue, 15 Nov 2022 00:00:00 GMThttps://design-science.co/2021/10/25/citroen-autonomous-mobility-vision/https://design-science.co/2021/10/25/citroen-autonomous-mobility-vision/Citroën has unveiled a new urban mobility concept that sees lines of autonomous, electric and interchangeable pods winding through cities of the future. The Citroën Autonomous Mobility Vision is primarily a flat, wheeled portion called the…Mon, 25 Oct 2021 00:00:00 GMThttps://design-science.co/2021/01/21/inaugural-post/https://design-science.co/2021/01/21/inaugural-post/stand in the future to solve today’s problems Steve Justice, Skunk Works – Lockheed-Martin This quote really resonates with me. After 25 years at the leading-edge of Enterprise & Supply-Chain technology with trailblazing and iconic…Thu, 21 Jan 2021 00:00:00 GMThttps://design-science.co/2021/01/21/what-is-this/https://design-science.co/2021/01/21/what-is-this/GPT 4o does not really know, but does provide a useful ‘description’ / translation! A historical illustration showing a mechanism for transferring a stagecoach or similar vehicle onto a railway wagon. The text at the bottom is German and…Thu, 21 Jan 2021 00:00:00 GMThttps://design-science.co/2012/02/02/that-time-i-did-a-ted-talk-pitch-contest-and-won/https://design-science.co/2012/02/02/that-time-i-did-a-ted-talk-pitch-contest-and-won/I recorded these videos in February 2012 as part of a pitch contest for TEDx Austin 2012 held at the (brand new) Circuit of the Americas. I won, and got a free pass to the event. Nothing else ever came of it. The Future of Mobility 1. Own…Thu, 02 Feb 2012 00:00:00 GMThttps://design-science.co/2010/06/03/web-2-0-and-the-emperors-new-clothes/https://design-science.co/2010/06/03/web-2-0-and-the-emperors-new-clothes/Can someone explain why/how the various “Web 2.0” thingamajigs actually HELP business productivity? I think they are neat-o, of course. I like things like Facebook and LinkedIn. Sometimes. But I can’t say they make me more productive or…Thu, 03 Jun 2010 00:00:00 GMThttps://design-science.co/2004/09/15/review-going-conf-2004/https://design-science.co/2004/09/15/review-going-conf-2004/Sep 10-12 2004 – Boulder, CO LISTEN to “Podcast” (AI Generated – Sept 2024) My Perspective – Where am I coming from? Why do I care? I am a designer, inventor, and entrepreneur. I thrive on learning about new technologies, systems, and…Wed, 15 Sep 2004 00:00:00 GMThttps://design-science.co/2002/11/16/doors-of-perception-7-flow/https://design-science.co/2002/11/16/doors-of-perception-7-flow/NOTE: This is a re-post from 2002. The blog platform, and my content are long gone from the internet – and many of the original links are non-functional. Trying to stitch it back together. So much for digital permanence. Pfft. To what…Sat, 16 Nov 2002 00:00:00 GMThttps://design-science.co/1999/03/13/high-velocity-commerce/https://design-science.co/1999/03/13/high-velocity-commerce/Here is a ‘podcast’ about my SXSW presentation in 1999. Of course it’s ai-generated, and welcome to what’s next! SXSW has a history going back almost 40 years, catalogued on its website. However, it’s just select snippets from what MUST be…Sat, 13 Mar 1999 00:00:00 GMT