--- title: "NŪMŪV" canonical_url: "https://design-science.co/projects/new-move/" content_status: historical publisher: Design-Science author: "Robb Bush" published: "2020-12-29T00:00:00.000Z" --- > Historical source. Descriptions and project states reflect the publication date; use the current Work pages for present positioning. HISTORICAL ENTRY / HISTORICAL PAGE # NŪMŪV Dec 29, 2020Robb BushUPDATED Sep 9, 2024 FROM THE ARCHIVEThis entry preserves the ideas and context of its original publication. Descriptions, links, and project states may reflect an earlier stage of the work. [Read the current NŪMŪV overview.](https://design-science.co/work/numuv/) NŪMŪV (i.e. ‘new move’) is an experimental multi-modal mobility & logistics system. The NUMUV system simulates the autonomous / robotic transport of people and cargo in relation to dynamic supply & demand – within _realistic_ real-world constraints of cost, capacity and time. ![](https://design-science.co/wp-content/uploads/2023/04/design-science-robb_pod_511-1024x574.png) ![](https://design-science.co/wp-content/uploads/2023/03/design-science-robb_505-1024x574.png) ## why NŪMŪV? #### _We wanted to design a system for the truly autonomous movement of people & cargo – transparently, efficiently, comfortably, predictably, and safely._ Transportation & Logistics systems evolved rapidly in the 20th century, but have slowed due to chasing multiple design-challenges in a series, whether its electrification, emissions, onboard electronics, mobile ‘apps’, and ‘driverless’ technologies. This exponential silo-in-silo effect becomes increasingly narrow-focused on individual vehicles, and not the broader mobility system. This is making the system more complicated, and does not go toward solving the bigger problems. ![](https://design-science.co/wp-content/uploads/2022/07/NUMUV_Exchange-Zoom_1.png) ![](https://design-science.co/wp-content/uploads/2022/07/NUMUV_Transporter-Pod-L5_2.png) ![](https://design-science.co/wp-content/uploads/2022/07/NUMUV_Transporter-Pod-L5_1.png) In the 21st Century, there are multiple technologies and capabilities that are accelerating rapidly, but are not intersecting – in a way that will trigger a real paradigm-shift. A truly NEW way to MOVE. - connected people, things, and vehicles - manufacturing automation - new vehicle form-factors Vehicle markets are expanding rapidly, but increasingly segmented. We are stuck in the 20th century paradigms, and still focused on making _**more vehicles**_ – and not focused on the _NEW_ ‘job to be done’. Thats where NUMUV comes in – and why it’s different. A scientific design-focus on accomplishing the _**‘job to be done’**_ . ## the job to be done #### _By 2050, the world will need to move ~200% more people and cargo than today._ _**How can this additional capacity be accomplished –**_ with _**significantly less travel-time & lower-cost – and actually result in reducing congestion on existing roads?**_ _Could ‘mobility’ happen transparently, efficiently, comfortably, predictably, and safely?_ NŪMŪV puts the _ideal-outcome_ of the job-to-be-done, first. NŪMŪV cuts across the seams. NŪMŪV inverts the equation. NŪMŪV is remarkably technically-feasible1with a broad long-term lens. ## envisioning a future With a dynamic data-driven NUMUV simulation, powered by the [INDUSTRY 5.0](https://design-science.co/products/industry-5/) game-like software – movement is orchestrated in relation to dynamic supply : demand matches for products, people and services2people + products & assets – to be at a specific place in time. With a NUMUV Simulation in [INDUSTRY 5.0](https://design-science.co/products/industry-5/), it is possible to **_demonstrate value_** – in terms of savings in time & cost3= transactions, energy-used : emissions-waste, versus today’s equivalent – while inevitably freeing up capacity in traditional roads & routes to meet much greater demand – and do so with existing infrastructure and transport providers. #### if we can envision ultimate physical freedom-of-motion across any transport-mode in software – _that CAN work within current systems, infrastructure and laws-of-physics_ – the next step is to work-back from that ideal, adding only what is necessary * * * ## enabling innovation The muli-modal form-factors4personal, cycles, cars, trucks, boats, planes, trains, rockets, gondolas, maglevs, … and existing, supporting infrastructure5roads, rails, airspace, hyperloop, … – could quickly ‘plug-onto’ the NŪMŪV concept. ![](https://design-science.co/wp-content/uploads/2023/12/NUMUV-B1_robb2u_20231222_103.png.png) ![](https://design-science.co/wp-content/uploads/2023/12/NUMUV-M5_robb2u_20231224_100.png-1024x819.png) ![](https://design-science.co/wp-content/uploads/2023/12/NUMUV-C1_robb2u_20231223_125.png-1024x568.png) Adopting the NŪMŪV concept will create a significant ‘innovation space’ for established companies, that could enable faster progress – with less investment. For example: - **Transportation Designers** can accelerate connected & comprehensive mobility solutions – beyond the individual vehicle, and have a demand:supply driven system to simulate real-world dynamics – even in Space! - **Auto Manufacturers** and OEMs _could_ increase their market size – instead of becoming the next Kodak or Blockbuster story. - **Airline Operators** _could_ drastically reduce operating cost - **Rail Operators** _could_ catapult into a leading role - **Trucking Operators** _could_ increase capacity and efficiency - **Departments of Transportation** _could_ find new purpose and speed toward an infrastructure that leverages existing capabilities - **Governments and Municipalities** _could_ benefit from more intelligent land use and faster inter-connectivity ![](https://design-science.co/wp-content/uploads/2023/04/design-science-robb_pod_508-1024x574.png) ![](https://design-science.co/wp-content/uploads/2023/04/design-science-robb_pod_511-1024x574.png) ![](https://design-science.co/wp-content/uploads/2023/04/design-science-robb_pod_509-1024x574.png) ## whats next? - Robo-Logistics Competitions6like [roborace](https://roborace.com/)? - FIRST® LEGO® League Challenge? * * * ##### _My ideas for new-mobility solutions are 100% inspired by visionary ‘mobineer’ Dan Sturges. My interest turned into an obsession 16 years ago, when I attended his groundbreaking ‘[GOING Conference](https://design-science.co/2004/09/15/review-going-conf-2004/)’ event in 2004._ – Robb Bush