--- title: "Ideas have a history." canonical_url: "https://design-science.co/archive/" content_status: current publisher: Design-Science --- ARCHIVE / THE LONG VIEW # Ideas have a history. 70 entries from the work. Original dates and perspectives, preserved as part of an ongoing inquiry. Search the archive and current work [Aug 23, 2025 From the archive ## A Modular, Autonomous Transport and Logistics System for Cross-Modal Optimization (NUMUV) By 2050, global transportation demand is expected to increase two- to three-fold. This includes the movement of both people and freight, driven by population growth, urbanization, e-commerce, and rising standards of living. Current systems… ↗](https://design-science.co/2025/08/23/a-modular-autonomous-transport-and-logistics-system-for-cross-modal-optimization-numuv/)[Aug 23, 2025 From the archive ## Modular, Autonomous Transport and Logistics System for Cross-Modal Optimization CONCEPT PAPER Robb Bush | Chief Architect & Designer Design-Science | https://design-science.co 1. OBJECTIVE: Breakthrough Capability The NUMUV system proposes a paradigm shift in transportation: the truly autonomous movement of people and… ↗](https://design-science.co/2025/08/23/modular-autonomous-transport-and-logistics-system-for-cross-modal-optimization/)[Jun 9, 2025 From the archive ## Protecting Narrative IP in the Age of Generative AI The Emerging Problem: Your clients’ IP is facing a threat it wasn’t designed to withstand. You’re being asked to defend original work in a world where “original” is now blurry. What’s At Risk? The Strategic Shift: IP as Canon… ↗](https://design-science.co/2025/06/09/protecting-narrative-ip-in-the-age-of-generative-ai/)[Jun 9, 2025 From the archive ## Securing Narrative IP Integrity in the Generative Era The Emerging Landscape: Your IP catalog is under pressure from both sides: You are entering a phase of content growth where protecting words is not enough. The Hidden Risk Layer The Strategic Advantage: Canon as Structured Infrastructure… ↗](https://design-science.co/2025/06/09/securing-narrative-ip-integrity-in-the-generative-era/)[Jun 8, 2025 From the archive ## From Canon to Content: Defining a New Narrative Infrastructure for Scalable IP Executive Summary We are entering a new era in storytelling—an era where intellectual property (IP) is no longer a static artifact, but a dynamic system. For decades, creators and producers have relied on a traditional pipeline: a novel… ↗](https://design-science.co/2025/06/08/from-canon-to-content-defining-a-new-narrative-infrastructure-for-scalable-ip/)[May 14, 2025 From the archive ## INDUSTRY 5 – Launched! A primary mission of Design-Science is to Design & Commercialize New Products. So this is kind of a big deal. The first “product/company” launched by Design-Science! Since the early ideas of 2021 as a ‘management simulation game’, to the… ↗](https://design-science.co/2025/05/14/industry-5-now-productized/)[Nov 25, 2024 From the archive ## INDUSTRY 5.0 Demo v0.3 You’ve already seen (i5 Demo v0.2) how i5 harmonizes the roles of Human Users, multiple AI Agents, and the INDUSTRY-5.0 platform. Now, we’ll explore how WidgetCo, a global manufacturer, leverages i5 to orchestrate its supply chain… ↗](https://design-science.co/2024/11/25/industry-5-0-demo-v0-3/)[Aug 8, 2024 From the archive ## NŪMŪV Project Summary NŪMŪV is a design-experiment exploring the truly autonomous movement of people AND cargo. the NUMUV Objective or ‘Job to be Done‘ By the year 2050, HOW can the world move 3x the volume of people and cargo, and do so… NUMUV Design… ↗](https://design-science.co/2024/08/08/numuv-project-summary/)[Aug 5, 2024 From the archive ## i5 / example game-plan Two teams within a company will compete in a turn-based simulation to optimize the demand-supply network over a multi-year period. Your company’s i5 Admin may act as a ‘Facilitator’ for innovation and experimentation activities by… ↗](https://design-science.co/2024/08/05/i5-example-game-plan/)[Jul 24, 2024 From the archive ## i5 / what can you use it for now? The exciting near-term potential of INDUSTRY 5.0 is a game-like experience for teams to experiment and innovate. Imagine a platform where your teams can simulate real-world scenarios in a safe and controlled environment. While the… ↗](https://design-science.co/2024/07/24/i5-what-can-you-use-it-for-now/)[Jul 22, 2024 From the archive ## i5 / demo v0.2 / introduction Since 2021, I’ve had a bold, audacious vision to re-imagine, and re-invent how ‘supply chain’ is done – to meet the anticipated capabilities, needs, and demands of 2050. With nearly three decades of experience designing supply chain… ↗](https://design-science.co/2024/07/22/i5-demo-v0-2-introduction/)[Jul 21, 2024 From the archive ## INDUSTRY 5.0 Demo v0.2 Here is a ‘packaged’ version of the INDUSTRY 5.0 v0.2 Demo in July 2024. Imagine a dynamic, game-like environment for planning, managing, executing, and visualizing demand, supply, and movement. Today, we’ll see multiple entities in a… ↗](https://design-science.co/2024/07/21/industry-5-0-demo-v0-2/)[Jun 17, 2024 From the archive ## Infor Nexus Issue Management A solution for collaborative issue management, enabling organizations to identify, analyze, evaluate, act on, and monitor issues collaboratively. Primary Role: VP Product Management Secondary Role(s): Product Strategy Business Driver(s):… ↗](https://design-science.co/2024/06/17/infor-nexus-issue-management/)[Jun 17, 2024 From the archive ## Infor Nexus “Big Picture” Visualization A visualization tool for global supply chain performance, providing fast answers about supply chain performance measures, execution accuracy, and business impact. Primary Role: VP Product Management Secondary Role(s): Designer,… ↗](https://design-science.co/2024/06/17/infor-nexus-big-picture-visualization/)[Jun 17, 2024 From the archive ## Infor Nexus Control Center A supply chain control tower providing real-time visualization of the end-to-end supply chain, with predictive insights, intelligent decision-support, and collaborative execution – to improve supply chain velocity, agility, and… ↗](https://design-science.co/2024/06/17/infor-nexus-control-center/)[Jun 17, 2024 From the archive ## Infor Nexus AI Supply Chain Concept An AI-driven supply chain concept reflecting a game-like view of the supply chain, providing predictive and prescriptive course-corrections based on urgency and importance. Primary Role: VP Product Management Secondary Role(s): Designer,… ↗](https://design-science.co/2024/06/17/infor-nexus-ai-supply-chain-concept/)[Jun 17, 2024 From the archive ## Infor NEXUS Search Search for any type of business object and its related objects. Search by key references and other methods such as partners, places, and products. Visualize Physical & Financial Flow, Geographic / Map, and Time-Oriented views. Ex: View an… ↗](https://design-science.co/2024/06/17/infor-nexus-search/)[Jun 17, 2024 From the archive ## INDUSTRY 5 INDUSTRY 5.0 is a ‘serious game’ that enables you to envision business models, supply chains and logistics of the future – based on anticipated capabilities, where autonomous robotics are manufacturing & moving people & cargo – even in… ↗](https://design-science.co/2024/06/17/industry-5-0/)[Jun 17, 2024 From the archive ## NŪMŪV NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply & demand, in time & space via the INDUSTRY 5.0 game. Primary Role: Founder… ↗](https://design-science.co/2024/06/17/numuv/)[Jun 16, 2024 Historical page ## custom ai-first solutions ✨ ‘AI-First’ means using new AI capabilities as the starting point for a solution, not as an add-on. 🅘 Multi-Modal Content Generation 🅘 Seller / Buyer Negotiation Assistants 🅘 CustomGPTs / Assistants ↗](https://design-science.co/services/custom-ai-first-solutions/)[Jun 16, 2024 Historical page ## ez apps for business 🆉 EZ PIM / PDM 🆉 EZ CRM 🆉 EZ Deal-Desk ↗](https://design-science.co/services/ez-applications-for-business-smb/)[Jun 16, 2024 Historical page ## software product design For Large-Enterprise, Consulting, and ISVs, Design•​Science can help renovate a product line, generate new concepts based on core capabilities, or provide new ways of visualizing your world. Examples: See Portfolio 🅳 New-Product Design… ↗](https://design-science.co/services/software-product-design-enterprise-b2b/)[Jun 16, 2024 From the archive ## Revenue Technologies Pricing Workbench Primary Role: Freelance Designer Secondary Role(s): Designer, Visualization Designer Business Driver(s): Low Product Perception, Low Demo Effectiveness Results & Benefits: Acquisition , Improved Market Perception Time Range: 2006-2006… ↗](https://design-science.co/2024/06/16/revenue-technologies-pricing-workbench/)[Jun 16, 2024 From the archive ## IFF Perfumers Workbench IFF, International Flavors & Fragrances (NJ) Primary Role: Freelance Designer Secondary Role(s): Business Driver(s): Results & Benefits: Time Range: 2005-2005 Class: Product ↗](https://design-science.co/2024/06/16/iff-perfumers-workbench/)[Jun 16, 2024 From the archive ## Prodika Material Sourcing Visualization As part of a larger application ad deliver project Robb design specialized Data Visualization of large / complex data sets. In this case the subject is Raw Material sourcing relationship to different suppliers and locations While the… ↗](https://design-science.co/2024/06/16/prodika-material-sourcing-visualization/)[Jun 16, 2024 From the archive ## Ambient Informatics Robb Bush founded Ambient Informatics in 2002 to design & develop new solutions to leverage real-time, real-world information from distributed sensor networks to improve the accuracy and reliability of decision-support software – and… ↗](https://design-science.co/2024/06/16/ambient-informatics/)[Jun 16, 2024 From the archive ## Patents Supply Chain Logistics Visualization UI (US 6486899) – Sole Inventor: Robb Bush Supply Chain Planning Visualization UI (US 6947905) Supply Chain Visualization UI (US 6577304) Primary Role: Inventor Secondary Role(s): Product Strategy,… ↗](https://design-science.co/2024/06/16/patents/)[Jun 16, 2024 From the archive ## IN2ACTION Robb Bush was the founder and CEO of “IN2ACTION” – a new venture backed by i2 Technologies. IN2ACTION provided world-class Interactive Design and Implementation services for online B2B eMarketplace solutions. In addition the company… ↗](https://design-science.co/2024/06/16/in2action/)[Jun 16, 2024 From the archive ## i2 Tradematrix B2B Marketplaces i2 TradeMatrix Defined B2B Marketplaces in the Dot-Com / eBusiness era – Real-time visibility, measurement and analytics – Multi-party collaboration for continuous improvement – Shared, multi-party performance metrics and KPIs Business… ↗](https://design-science.co/2024/06/16/i2-tradematrix-b2b-marketplaces/)[Jun 16, 2024 From the archive ## i2 Technologies Real Time Theater i2 Technologies Real Time Theater (1998) was a :30 minute Story-Telling Demo that forever changed how the best Software Demos are created. Primary Role: Vice President & General Manager Secondary Role(s): Producer Business Driver(s):… ↗](https://design-science.co/2024/06/16/i2-technologies-real-time-theater/)[Jun 16, 2024 From the archive ## i2 Supply Chain Control Tower Robb Bush designed and produced the first demonstrable “Supply Chain Control Tower” in 1997, featuring a 3D Supply Chain Visualization with 3D Navigation and Time-Series Animation and playback – to provide enhanced visibility to potential… ↗](https://design-science.co/2024/06/16/i2-supply-chain-control-tower/)[Jun 15, 2024 Historical page ## robb bush / portfolio NŪMŪV NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply & demand, in time & space via the INDUSTRY 5.0 game. Primary Role:… ↗](https://design-science.co/robb-bush-portfolio/)[Jun 14, 2024 From the archive ## Infor Nexus Global Visualization Primary Role: VP Product Management Secondary Role(s): Designer Business Driver(s): Low Product Perception Results & Benefits: Improved Customer Enthusiasm Time Range: 2016-2016 Class: Product ↗](https://design-science.co/2024/06/14/infor-nexus-global-visualization/)[Jun 14, 2024 From the archive ## One Network Control Tower Map/Time, Dashboards Primary Role: VP Product Management Secondary Role(s): Designer Business Driver(s): Results & Benefits: Time Range: 2015-2015 Class: Product ↗](https://design-science.co/2024/06/14/one-network-control-tower/)[Jun 14, 2024 From the archive ## One Network 3D WMS / Dock / Yard ONE Network 3D WMS Game Development NAVIGATION – GETTING AROUND – Between Levels – Between Sites – Assets – Within Charts OBJECTS (3D Models) – All are Data-Driven to change shape (dimensions), color, or location (time & space) – Sites /… ↗](https://design-science.co/2024/06/14/one-network-3d-wms-dock-yard/)[Jun 14, 2024 From the archive ## SAP PLM – Contextual Analytics Robb was the product “owner” for SAP’s first “embedded analytics” solution that presented contextual analytics related to the business object (eg Project, Order, Customer, Item, etc). This capability shipped with SAP Business Suite 5. With… ↗](https://design-science.co/2024/06/14/sap-plm-contextual-analytics/)[Jun 14, 2024 From the archive ## SAP IOT – Product-Centric-View (PCV) The 1992 a Harvard Business Review article entitled “Staple Yourself to an Order” helped to illustrate the customer-centric impact of all processes from the time an order is placed, to fulfillment of the order. Every touch point of the… ↗](https://design-science.co/2024/06/14/sap-iot-product-centric-view-pcv/)[Mar 5, 2024 Historical page ## about Robb Bush Robb Bush is an experienced designer of enterprise software and supply chain solutions, with a track record of over three decades in steering product innovation and strategic growth across complex industries. Robb’s expertise lies in… ↗](https://design-science.co/about-robb-bush/)[Jan 15, 2024 Historical page ## privacy policy Introduction Welcome to Design-Science.co. This privacy policy explains how we collect, use, share, and protect personal information when you visit or use our website. Information We Collect We may collect personal information that you… ↗](https://design-science.co/privacy-policy-2/)[Sep 15, 2023 From the archive ## AI-Powered Events •​ Live and Beyond Engage audiences to leverage collective expertise, connect content, and provide fast answers Ideas associated with individuals or groups can be referenced and built upon, and may reveal opportunities for collaboration, etc. Have a question… ↗](https://design-science.co/2023/09/15/ai-powered-events-live-and-beyond/)[Apr 24, 2023 From the archive ## AI and Interdisciplinary R&D In my previous article, “AI: a paradigm shift for software?”, where I explored how science historian / philosopher Thomas Kuhn might assess whether or not the current trends in AI could lead to a paradigm-shift, the topic of… ↗](https://design-science.co/2023/04/24/ai-and-interdisciplinary-rd/)[Apr 16, 2023 From the archive ## AI: a paradigm-shift for software? In his landmark book “The Structure of Scientific Revolutions”, Thomas S. Kuhn introduced the concept of the paradigm-shift, which is a fundamental change in the way that we view and approach a particular problem or field. For there to be… ↗](https://design-science.co/2023/04/16/ai-a-paradigm-shift-for-software/)[Apr 15, 2023 From the archive ## RFI / P Responder Upload a spreadsheet, or series of questions, and get an accurate & comprehensive response – in minutes, not months. ↗](https://design-science.co/2023/04/15/rfi-p-responder/)[Apr 2, 2023 From the archive ## devices modular device system for multiple configurations to suit temporary needs ↗](https://design-science.co/2023/04/02/devices/)[Apr 2, 2023 From the archive ## personal pod a integrated personal transporter that follows and helps – not a super-scary robot ↗](https://design-science.co/2023/04/02/personal-pod/)[Apr 2, 2023 From the archive ## get in and go. anywhere. people pod for multi-modal autonomous transporters ↗](https://design-science.co/2023/04/02/get-in-and-go-anywhere/)[Apr 2, 2023 From the archive ## autonomous transfer hub pod-transfer station for autonomous transporters ↗](https://design-science.co/2023/04/02/autonomous-transfer-hub/)[Mar 22, 2023 From the archive ## the future is closer than it appears In the fall of 2020, I embarked on a journey to revolutionize the concept of supply chain management – and all that ‘SCM’ has come to embrace or imply. However, realizing the rapid evolution of technology, I was determined NOT to be… ↗](https://design-science.co/2023/03/22/the-future-is-closer-than-it-appears/)[Mar 20, 2023 From the archive ## NŪMŪV: What is it, and who cares? The primary design-hypothesis of the NUMUV concept: De-coupling the cabin from the conveyance enables a whole new mobility system – both physically, and digitally. Depending on the point of view and area of expertise, various people will… ↗](https://design-science.co/2023/03/20/numuv-what-is-it-and-who-cares/)[Mar 15, 2023 From the archive ## Multi-Modal Content Generation System Go from structured Text → to sequential Image / Animation / Video + Audio / Music / Narration assets …all labeled and classified, and continuously contextualized – and typically used to do final authoring, or as an input to other next… ↗](https://design-science.co/2023/03/15/multi-modal-content-generation-system/)[Jan 15, 2023 From the archive ## CPQ / Pricing and Policy App Create Sales Quotes based on Strategy & Policies. Field interacts by inputting text, or by talking – NOT filling out tiny boxes and dropdown in a CRM. Want Metrics? No problem. Context? Thats where it gets really good. ↗](https://design-science.co/2023/01/15/cpq-pricing-and-policy-app/)[Nov 15, 2022 From the archive ## Personal GPTs Based on the content you provide, your Personal GPT will answer questions in YOUR style and may represent yourself as a AI-Agent to whomever you choose. Examples: YOUR Professional Background, YOUR Writings, YOUR Essays, YOUR Books, etc… ↗](https://design-science.co/2022/11/15/personal-gpts/)[Jul 20, 2022 Historical page ## concept illustrations July 20, 2022 midjourney ai is useful for generating unique images of places and things that do not exist. While the generated images below are not precise, they DO provide a fairly accurate representation of the ‘vision’ for our INDUSTRY… ↗](https://design-science.co/concept-illustrations/)[Oct 25, 2021 From the archive ## Citroën Autonomous Mobility Vision Citroën has unveiled a new urban mobility concept that sees lines of autonomous, electric and interchangeable pods winding through cities of the future. The Citroën Autonomous Mobility Vision is primarily a flat, wheeled portion called the… ↗](https://design-science.co/2021/10/25/citroen-autonomous-mobility-vision/)[Jan 24, 2021 Historical page ## retrospective For over 25 years, the founder of Design-Science – Robb Bush, has proven to be a visionary innovator in the strategy, design, development and launch of new enterprise software products for global industry-leaders. ↗](https://design-science.co/about/retrospective/)[Jan 21, 2021 From the archive ## stand in the future… stand in the future to solve today’s problems Steve Justice, Skunk Works – Lockheed-Martin This quote really resonates with me. After 25 years at the leading-edge of Enterprise & Supply-Chain technology with trailblazing and iconic… ↗](https://design-science.co/2021/01/21/inaugural-post/)[Jan 21, 2021 From the archive ## what is this? GPT 4o does not really know, but does provide a useful ‘description’ / translation! A historical illustration showing a mechanism for transferring a stagecoach or similar vehicle onto a railway wagon. The text at the bottom is German and… ↗](https://design-science.co/2021/01/21/what-is-this/)[Jan 20, 2021 Historical page ## projects Projects are… NŪMŪV (i.e. ‘new move’) is an experimental multi-modal transport system-simulator – one that moves both people and cargo ‘autonomously’ – orchestrated by supply & demand, in time & space via the INDUSTRY 5.0 game. helmets and… ↗](https://design-science.co/projects/)[Dec 31, 2020 Historical page ## our work When you hire Design•​Science, you benefit from decades of experience and expertise to design and deliver innovative solutions for your company. projects ai-powered apps internal projects (original work) enterprise applications ↗](https://design-science.co/services/)[Dec 29, 2020 Historical page ## NŪMŪV NŪMŪV (i.e. ‘new move’) is an experimental multi-modal mobility & logistics system. The NUMUV system simulates the autonomous / robotic transport of people and cargo in relation to dynamic supply & demand – within realistic real-world… ↗](https://design-science.co/projects/new-move/)[Dec 29, 2020 Historical page ## welcome DESIGN•SCIENCE specializes in complex systems, software, and devices that envision and enable significant improvements to how the world works. what we do: anticipate the future NEW: Canon Engine, by Design-Science Core Principle:… ↗](https://design-science.co/archive/pages/17-welcome/)[Dec 29, 2020 Historical page ## products we specialize in the design of systems, devices and software to envision and enable significant improvement to how the world works. INDUSTRY 5.0 the Supply-Chain Simulation Game, from the future! ↗](https://design-science.co/products/)[Dec 29, 2020 Historical page ## INDUSTRY 5.0 the supply chain simulator from the future INDUSTRY 5.0 is starting as a ‘serious game’ that enables players and teams to compete \[…\] ↗](https://design-science.co/products/industry-5/)[Dec 29, 2020 Historical page ## about Design-Science is an advanced services firm specializing in systems design, strategic innovation, and technology integration. They work with clients across industries to solve complex business challenges by applying a structured,… ↗](https://design-science.co/about/)[Dec 29, 2020 Historical page ## contact The former contact form. Use the current Contact page to start a conversation. ↗](https://design-science.co/archive/pages/55-contact/)[Feb 2, 2012 From the archive ## that time I did a TED-talk pitch contest (and won) I recorded these videos in February 2012 as part of a pitch contest for TEDx Austin 2012 held at the (brand new) Circuit of the Americas. I won, and got a free pass to the event. Nothing else ever came of it. The Future of Mobility 1. Own… ↗](https://design-science.co/2012/02/02/that-time-i-did-a-ted-talk-pitch-contest-and-won/)[Jun 3, 2010 From the archive ## Web 2.0 and the Emperor’s New Clothes? Can someone explain why/how the various “Web 2.0” thingamajigs actually HELP business productivity? I think they are neat-o, of course. I like things like Facebook and LinkedIn. Sometimes. But I can’t say they make me more productive or… ↗](https://design-science.co/2010/06/03/web-2-0-and-the-emperors-new-clothes/)[Sep 15, 2004 From the archive ## Review: GOING 2004 Sep 10-12 2004 – Boulder, CO LISTEN to “Podcast” (AI Generated – Sept 2024) My Perspective – Where am I coming from? Why do I care? I am a designer, inventor, and entrepreneur. I thrive on learning about new technologies, systems, and… ↗](https://design-science.co/2004/09/15/review-going-conf-2004/)[Nov 16, 2002 From the archive ## Doors of Perception 7 : FLOW NOTE: This is a re-post from 2002. The blog platform, and my content are long gone from the internet – and many of the original links are non-functional. Trying to stitch it back together. So much for digital permanence. Pfft. To what… ↗](https://design-science.co/2002/11/16/doors-of-perception-7-flow/)[Mar 13, 1999 From the archive ## High-Velocity Commerce – SXSW 1999 Here is a ‘podcast’ about my SXSW presentation in 1999. Of course it’s ai-generated, and welcome to what’s next! SXSW has a history going back almost 40 years, catalogued on its website. However, it’s just select snippets from what MUST be… ↗](https://design-science.co/1999/03/13/high-velocity-commerce/)