---
title: "IN2ACTION"
canonical_url: "https://design-science.co/2024/06/16/in2action/"
content_status: historical
publisher: Design-Science
author: "Robb Bush"
published: "2024-06-16T00:00:00.000Z"
---

> Historical source. Descriptions and project states reflect the publication date; use the current Work pages for present positioning.

HISTORICAL ENTRY / FROM THE ARCHIVE

# IN2ACTION

Jun 16, 2024Robb BushUPDATED Jun 29, 2024

FROM THE ARCHIVEThis entry preserves the ideas and context of its original publication. Descriptions, links, and project states may reflect an earlier stage of the work.

![](https://design-science.co/wp-content/uploads/2024/06/image-8.png)

Robb Bush was the founder and CEO of “IN2ACTION” – a new venture backed by i2 Technologies.  
IN2ACTION provided world-class Interactive Design and Implementation services for online B2B eMarketplace solutions.  
In addition the company developed Enterprise Portal software that provided a unified and role-based user experience of multiple applications and data sources.

Primary Role: VP & GM  
Secondary Role(s):

Business Driver(s): Capture Market Opportunity  
Results & Benefits:

Time Range: 1999-2001

Class: Company