---
title: "i2 Tradematrix B2B Marketplaces"
canonical_url: "https://design-science.co/2024/06/16/i2-tradematrix-b2b-marketplaces/"
content_status: historical
publisher: Design-Science
author: "Robb Bush"
published: "2024-06-16T00:00:00.000Z"
---

> Historical source. Descriptions and project states reflect the publication date; use the current Work pages for present positioning.

HISTORICAL ENTRY / FROM THE ARCHIVE

# i2 Tradematrix B2B Marketplaces

Jun 16, 2024Robb BushUPDATED Jun 29, 2024

FROM THE ARCHIVEThis entry preserves the ideas and context of its original publication. Descriptions, links, and project states may reflect an earlier stage of the work.

![](https://design-science.co/wp-content/uploads/2024/06/image-7.png)

i2 TradeMatrix Defined B2B Marketplaces in the Dot-Com / eBusiness era  
– Real-time visibility, measurement and analytics  
– Multi-party collaboration for continuous improvement  
– Shared, multi-party performance metrics and KPIs  
Business Impact  
– Defined the B2B Market  
– Significant Growth Driver  
– Customer Enthusiasm  
– Competitive Boost  
– Portfolio Rationalization

Primary Role: Vice President & General Manager  
Secondary Role(s):

Business Driver(s): Capture Market Opportunity  
Results & Benefits: Enhanced Portfolio Alignment, Improved Market Perception, Improved Customer Enthusiasm

Time Range: 1999-2002

Class: Product