---
title: "i2 Supply Chain Control Tower"
canonical_url: "https://design-science.co/2024/06/16/i2-supply-chain-control-tower/"
content_status: historical
publisher: Design-Science
author: "Robb Bush"
published: "2024-06-16T00:00:00.000Z"
---

> Historical source. Descriptions and project states reflect the publication date; use the current Work pages for present positioning.

HISTORICAL ENTRY / FROM THE ARCHIVE

# i2 Supply Chain Control Tower

Jun 16, 2024Robb BushUPDATED Jun 29, 2024

FROM THE ARCHIVEThis entry preserves the ideas and context of its original publication. Descriptions, links, and project states may reflect an earlier stage of the work.

![](https://design-science.co/wp-content/uploads/2024/06/image-10.png)

Robb Bush designed and produced the first demonstrable “Supply Chain Control Tower” in 1997, featuring a 3D Supply Chain Visualization with 3D Navigation and Time-Series Animation and playback – to provide enhanced visibility to potential Supply Chain problems identified by i2 Technologies’ “Problem Window” that surfaced issues with regard to Customer Service, Inventory, Capacity, and other rule-based ‘Alerts’. It was presented during i2’s keynote presentation at i2′ Technologies Planet 97 at the Biltmore in Arizona. The demonstration was developed using WebGL, ran on a DEC Alpha Workstation, and required a $24,000 graphics card.

Primary Role: Vice President & General Manager  
Secondary Role(s): Visualization Designer

Business Driver(s):  
Results & Benefits:

Time Range: 1997-1997

Class: Product