---
title: "SAP PLM – Contextual Analytics"
canonical_url: "https://design-science.co/2024/06/14/sap-plm-contextual-analytics/"
content_status: historical
publisher: Design-Science
author: "Robb Bush"
published: "2024-06-14T00:00:00.000Z"
---

> Historical source. Descriptions and project states reflect the publication date; use the current Work pages for present positioning.

HISTORICAL ENTRY / FROM THE ARCHIVE

# SAP PLM – Contextual Analytics

Jun 14, 2024Robb BushUPDATED Jun 29, 2024

FROM THE ARCHIVEThis entry preserves the ideas and context of its original publication. Descriptions, links, and project states may reflect an earlier stage of the work.

![](https://design-science.co/wp-content/uploads/2024/06/image-2.png)

Robb was the product “owner” for SAP’s first “embedded analytics” solution that presented contextual analytics related to the business object (eg Project, Order, Customer, Item, etc). This capability shipped with SAP Business Suite 5.  
With SAP’s acquisition of Business Objects, additional tools became available. Robb led the specification and development of Dashboards for analyzing Product and Service performance.

Primary Role: Sr. Director – Solution Management  
Secondary Role(s):

Business Driver(s): Capture Market Opportunity  
Results & Benefits: Improved Customer Enthusiasm

Time Range: 2008-2009

Class: Product