---
title: "SAP IOT – Product-Centric-View (PCV)"
canonical_url: "https://design-science.co/2024/06/14/sap-iot-product-centric-view-pcv/"
content_status: historical
publisher: Design-Science
author: "Robb Bush"
published: "2024-06-14T00:00:00.000Z"
---

> Historical source. Descriptions and project states reflect the publication date; use the current Work pages for present positioning.

HISTORICAL ENTRY / FROM THE ARCHIVE

# SAP IOT – Product-Centric-View (PCV)

Jun 14, 2024Robb BushUPDATED Jun 29, 2024

FROM THE ARCHIVEThis entry preserves the ideas and context of its original publication. Descriptions, links, and project states may reflect an earlier stage of the work.

![](https://design-science.co/wp-content/uploads/2024/06/Staple_Yoursef_to_a_Product_RBush_01.pdf)

The 1992 a Harvard Business Review article entitled “Staple Yourself to an Order” helped to illustrate the customer-centric impact of all processes from the time an order is placed, to fulfillment of the order. Every touch point of the order management process – touches the customer to some degree.  
So, what does it mean when every touch point also has an impact on the near and/or long-term performance and profitability of your products and services? the following examples are intended to illustrate various “product-centric” activities that affect a product or service’s overall lifecycle cost, profitability, and ultimately – market success.  
This presentation explores the benefits of incorporating transformational “product-centric” applications of cross-functional information and services into everyday activities across diverse business functions and roles – and not just in the context of a single application or module.

Primary Role: Sr. Director – Solution Management  
Secondary Role(s):

Business Driver(s): Capture Market Opportunity  
Results & Benefits: Improved Market Perception

Time Range: 2006-2008

Class: Project